1. And Finally

2. Strategy and Innovation
Difference
Profit
Pools
Culture
Strategy
Innovation
Mix
Business
Models
Value
Dominance
Strategy
Outcomes
Growth
Platforms
Customer
Problems
Finance Model & Mix
Risk and Return
Enablers
(Convergent
Technologies,
PES Drivers)
Cunningham (2013)

3. Taking a Strategic Perspective
Balancing certainty with flexibility
Getting people to believe and involved
Use of metaphors and language
Philips ‘Lets make it better’
Communicating a consistent and clear strategy
Understanding what your stakeholders wants?
Cost efficiency a given and know where are your trade offs with your stakeholders
Being highly analytical and rigorous with your strategising process
Being consistent with your strategy

4. Strategy and Innovation is about …
Strategy and Innovation is about …....Thinking, Acting and Being Different
‘Craft evokes traditional skill, dedication, perfection through the mastery of detail. What springs to mind is not so much thinking and reason as involvement, a feeling of intimacy and harmony with materials at hand, developed through long experiences and commitment .’ (Mintzberg, 1987)

5. Strategy & Innovation is about an Ambition
‘Without ambition, no conquests are made, no lands discovered no businesses created. Ambition is the root of all achievement. Ambition is the spirit of success, of striving for something worth achieving’
(Champhy and Nohria, 2000).

6. Strategy and Innovation is about Impatience…..
‘ I have been convinced since I was very young that you have to make you own future – otherwise you’re condemned to accept whatever comes you way. Its no secret that I dont miss childhood. I was impatient to become an adult and to become free. The desire for independence made me determined to live the present with the energy of someone who knows the that the promise of the future does not come automatically’
President Sarkozy (2007) Testimony (xxvii)

7. From Intent to Action

9. What are you going to do when you leave here….
Who we are and where do we compete?
Orientation Challenge
How do we compete?
Trade Off Challenges
What is our value proposition? and for whom?
Relevance
How do we adapt?
Continuous Change Challenge
Reflect on your passion and ambition
Call a meeting to discuss your company strategy whether you have one or not – start the dialogue
Use these key questions on strategy and innovation to start the organisational conversation
Get as many people involved to get as much buy in as possible
Make it fun 

10. What are you going to do when you leave here….
What strategy artifacts do you need to create when crafting, implementing and reviewing strategy ?
Yes get hard evidence and facts…
Once you have a clear strategic orientation how are you going to communicate it consistently.
How are you going to implement your enhanced strategy and innovation plans
And REMEMBER the HORIZONS

12. Thank you james.cunningham@northumbria.ac.uk
TOPIK Workshop
Thank you
Copyright: James Cunningham, NUI Galway