1. Catholic School Boards
Vital to the School’s Development Effort

2. What’s Included? Definition of development
Topics in the area of development
Importance of development programs
Key players in the development program
Role of the board in development

3. Definition of Development
Development is the planned set of activities geared towards helping the school fulfill its mission and reach its highest potential.

4. What’s Included in Development?
Strategic Planning
Non-tuition income
Annual fund
Alumni(ae) relations
Insurance, endowment, pooled income
Recruitment
Marketing and public relations
Print and non-print material
Branding and niche marketing

5. Why Development? Changing priorities Changing paradigms
Loss of traditional support
Success of other nonpublic schools
Improvement of public schools
High cost of education
Loss of “the message”
Dilution of mission and message
Estrangement from Church
Publicity over closing of schools

6. Key Players Board Administrator Faculty Alumni(ae) Benefactors Parents
Students

7. Role of the Board Make sure there is a development program
Make policy and budget decisions to ensure advancement of the development program
Provide a cogent, well-developed strategic plan
Ensure quality Catholic education

8. REMEMBER: IT WON’T HAPPEN. IF THE BOARD DOES NOT TAKE THE LEAD,
IF THE BOARD DOES NOT TAKE RESPONSI-
BILITY,
IF THE BOARD DOES NOT INSURE THAT
DEVELOPMENT IS TAKING PLACE,
IT WON’T HAPPEN.