1. Social Media Hacks For Adult Upgrading
Humber Institute of Technology and
Advanced Learning
Thomas Puthenmadhom
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2. Agenda
Social media as a marketing tool for the Adult Upgrading audience
Strategies to establish a social media presence
Social media platforms for your audience
Resources and supports needed to maintain a social media presence
What are some of the anticipated risks and challenges?
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3. A Marketing Tool in Adult Upgrading
Build a community and amplify your message
Your audience is increasingly on social
Valuable market research – Use it for listening
Success in the sector
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4. How To Establish Your Presence
Research and Plan
Sign up!
Strategize your content
Add friends and followers
– Advertising, Contests and Influencers
Engage your audience
Interesting and relevant content
Time your content (social media calendar, Hootsuite, etc)
Tags and Hashtags
Comments, polls, groups and conversations
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5. Right Platform For Your Audience
Facebook – more direct connection to audience
Twitter – Engage your influencers
LinkedIn – Target occupation, network with guest speakers/mentors
MORE IMPORTANTLY – Go beyond mainstream social media
Discussion Forums like Settlement.org, Canadavisa
Messenger apps and services like Whatsapp, Viber, etc.
Tact is essential!
Separate profiles for yourself and organization
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6. Resources Required Social Media Manager
Content creator & curator – In-house/Third-party
Hootsuite – starting $10/month
Advertising budget – Only if you’re looking to advertise
Time – depends on scope of your efforts
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7. Risks and Challenges Risks and Challenges Solutions Branding
Public conversation
Legal Issues
The “Wormhole”
Security: Viruses and Spam
Solutions
Develop / Follow college and ministry guidelines
Consult communications division at the college
Consider confidentiality and consent
Meetings and updates with social media manager
Password management, Investigate URLs
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8. QUESTIONS?
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9. CONTACT INFORMATION
x 2602
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10. THANK YOU.
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