1. AP Gov Review: Video #9, Public Opinion
Everything You Need To Know About Public Opinion To Succeed In AP Gov

2. Public Opinion What is it?
How the public views certain issues, events, people, etc.
How is public opinion measured?
Via polls, which sample the population

3. Polls George Gallup began the practice of polling in America (1930s)
How are polls administered?
The take a sample of the population - as little as 1,000 people
**Characteristics of Effective Polls:**
1) Random Sampling - very important to insure accuracy
2) Representative Sample - Random samples should reflect society as a whole (just over 50% female, 13% black, etc.) -
3) Large sample size/low margin of error - around 3% error
4) Wording of the question is unbiased/not leading
How would you rate the president’s job performance? vs. Do you agree with most Americans that the president is doing a poor job?

4. Polls Continued
For example, if a poll states 50% of the population approves of the job I’m doing, it could really be as low as 47%, or high as 53%!
How accurate are polls?
It is an estimation, but almost every time, they are accurate within 3%
This is known as sampling error
Usually, the larger the poll audience, the smaller the margin of error

5. Polls in Government Positives of polls:
They can help politicians determine what is important to the public
Politicians can stay in touch with constituents
Criticisms of polls:
Some argue politicians are too influenced by polls
Followers, not leaders
Polls may create a bandwagon effect
Exit Poll - used on election day
Candidates are declared winners even though millions on the west coast still have to vote - believed to discourage voting
Wording of questions can change the response of individuals

6. What do Polls Reveal About Americans?
Many Americans have a disconnect with politics
Less than 50% can identify their Representative in the House
Since the 1970s (Watergate), Americans trust in government has decreased significantly
Exception - after 9/11
Many Americans are weary of “big government”
Brian Higgins

7. Quick Recap Public Opinion How is it measured?
Characteristics of effective polls - all 4
Positives and Negatives of Polls
Americans’ beliefs as shown through polls

8. Test Tips Multiple-Choice Characteristics of effective polling
All of the following are examples EXCEPT
Criticisms of polling
Free Response:
Public opinion and Congress Free Response
Characteristics of polls

9. See You Back Here For Unit 2, Video #10: Participation in Politics
Thanks for watching
Subscribe and share
Best of luck in May!