1. Project Title and/or Start-up Company’s Name
Startup LOGO
Project Title and/or Start-up Company’s Name
(Website)
NAME OF THE FOUNDER/ PROMOTER:
PHONE:
DATE:

2. Elevator pitch Startup LOGO
Describe the product/process/service you are developing and its value proposition in a very brief manner.

3. Team & Key Advisors/Mentors
Startup LOGO
Team & Key Advisors/Mentors
Name
Proposed/ Designation
Qualifications
Experience Summary
Key Skills
Director
CXO
Advisor

4. Problem/ Opportunity Startup LOGO
Problem(s) solving through Start-up What are the top problems you are trying to solve for your customers/new opportunity that you have identified? Solutions available in the Market What are the existing alternatives to address the problem? Identify the main competition and their limitations.

5. Solution/ Technology Startup LOGO
What is your solution?
List down top features of your solution that will address the problems you have listed.

6. Current Status/ Stage Startup LOGO Start-up Stage
Idea b) Prototype c) PoC (Proof of Concept)
d) Ready Product e) Death Valley f) Recovering (Death Valley)
g) Revenue Generating h) Acceleration i) One Product Settled
j) Product Diversification k) Investment Received (if yes, which stage)
Mention about the current status of your startup/ technology/ product. If more than one stage, as mentioned above; state hybrid positioning.

7. Product Demo Startup LOGO
Share any pictures, videos or YouTube links or actual demo of your product. Confidential and Finer details are not to be shared.

8. Unique Value proposition
Startup LOGO
Unique Value proposition
What are the key benefits your product/service will provide to customers?
Competitive Advantage
Why customers will buy your product?

9. Customer Segments & Market Size
Startup LOGO
Customer Segments & Market Size
For whom are you creating value for? If relevant, segment customers based on needs/ behaviours/ other traits.
What are the market sizes?
What is the value to the consumers?

10. Startup LOGO
Channels
Paths proposed to be taken to reach your target customer segments for
awareness,
evaluation,
purchase,
distribution and
after-sales services.
These can be your own or partner channels.
List them

11. Revenue streams Startup LOGO How are you or going to make your money?
Link to customer segments & value propositions.

12. Startup LOGO
Cost of the Project i) Capital Cost and ii) Working Capital Means of Finance i) Promoters Capital, ii) Loan, iii) Investment

13. Pre-Money Evaluation (if done) Investment Required in INR or USD
Startup LOGO
Pre-Money Evaluation (if done)
Investment Required in INR or USD
Post-Money Evaluation (if done)

14. Proposed Utilization of Investment/ Cash 1. (Along with time)
Startup LOGO
Proposed Utilization of Investment/ Cash
(Along with time)
(Along with time)
(Along with time)

15. Key Metrics & Validation
Startup LOGO
Key Metrics & Validation
What are the things you will measure to validate your measure progress of your proposed venture? i.e. contents of Progress Report.

16. 24 month plan Startup LOGO
Break down your key metrics in 24 months plan
Current stage of product development & plan for next 24 months, along with milestones targeted.

17. Other expectations Start-up is looking for?
Startup LOGO
Other expectations Start-up is looking for?

18. Lean Canvas Summary Startup LOGO Problem Top 1-3 problems Solution
Top 3 features
Unique Value Proposition
Single, clear, compelling message that states why you are different and worth paying attention
Key Metrics
Key activities you measure
Cost Structure
Customer Acquisition costs
Distribution costs
Hosting
People, etc.
Revenue Streams
Revenue Model
Life Time Value
Revenue
Gross Margin
Unfair Advantage
Can’t be easily copied or bought
Channels
Path to customers
Customer Segments
Target customers