1. TANNER Vietnam Ltd.
Passion for Precision
Product Catalog Development

2. Table of content Company introduction Our services Our process
Your advantages
Reference projects

3. TANNER AG makes technology coherent!
Founded in 1984
Over 200 employees in Germany and worldwide
Almost 700 customers and more than 10,000 projects
30 years of experience in
Documentation of technical products
Marketing of technical products
Management of documents with technical contents
Training information for technical products
Automation of information processes
Microsoft Certified Gold Partner
Won the Quality Award 2008 from the state of Bavaria in Germany
Won the prestigious award of "Employee Champion of Germany 2012" by the German Society for Quality (DGQ)

4. TANNER offices and branches
Lindau/Germany - Headquarter
Ho Chi Minh City (Vietnam)
Berlin
Graben-Neudorf
Erlangen
Hamburg
Paderborn
Reutlingen
Düsseldorf
Genova (Italy)

5. TANNER Vietnam Passion for Precision Founded at the end of 2004
35 qualified:
Software/ iOS/ Android Application Developers
IT Engineers
Technical Editors
Engineering Consultants
Business Management Consultants
Translation Management Officers
Graphic Designers
Engineers in System Integration, Database Development, Document Management, Website Development

6. Our portfolio

7. Our valued customers

8. Our service TANNER PRODUCT CATALOG PROCEDURE Conception System
"The base"
System
"The backbone"
Production
"The performing"
Catalog Design – Print
Catalog Design - Online
Process Consulting
System Recommendation
System Implementation
Yellow Box
Mixed Catalogs
Process Consulting
Manual Catalog Production
System Catalog Production
Process Partnership

9. Gaining information about Analysis of yours and competitors catalogs
Our process
COMPANY
Sender
CUSTOMER
Receiver
“Company View” Workshop with marketing, sales, product management, etc.
"Expert View" Catalog Analysis derived from 150 evaluation criteria
"Customer View" User Survey Qualitative interviews, usability testing
Gaining information about
Target groups
Marketing strategy
Product strategy
Communication- goals
Analysis of yours and competitors catalogs
User guidance
User support in selecting products
Support for ordering process
Design
Information about
Ways to choose products
Search routes
Expectations regarding
the catalog
Catalog Conception
Design concept (set of rules for content and information fields, graphics,
header-footer position, format, fonts, table of contents, pagination...)
Sample pages (table of content, overviews, selection pages,
product pages, accessories, …)
Presentation of results
Handout of results
Transmission to
catalog production

10. Our Tools Layout and illustration tools Databases Formats
Adobe Creative Suite (InDesign, Photoshop Illustrator)
Adobe FrameMaker
QuarkXPress
Publication Tools
Databases
Product Information Management Systems
Master Data Management
Spare Part Systems
Asset Management
Formats
AutoCAD
Vector Graphic Files
XML Files

11. Your advantages
Highest quality for your catalogs regarding design, usability, display of content and user-friendliness
Customer-supporting design concept
Reliability of a partner with more than 29 years experience in technical documentation and product catalog development
Support from our interdisciplinary expert team who is able to immerge deeply into your range of products without lengthy preparation to understand and edit the technical contents of your product catalog

12. Thank you for your attention.
TANNER Vietnam Ltd.
43D/8 Ho Van Hue Street, Ward 9
Phu Nhuan District, Ho Chi Minh City, Vietnam
Elmar Dutt - Managing Director
Sales & Marketing Department
– Ext: 107