1. Framtidens distribution av multimedia 2005-11-08
Kreatel
Henrik Carlsson
Chief System Architect

2. Kreatel in short Supplier of IP set top box systems since 1999
Roughly 300,000 IP-STBs in operation all over Europe and the Middle East
Market leaders with a European market share of about 50 %
Applied both in fiber and xDSL installations
Supplier to most of the successful deployments so far
50 people employed
Based in Mjärdevi Science Park in Sweden

3. A selection of customer deployments
PTT
City Network/Utility
Broadcast
Hospitality

4. Already in its fourth generation

5. Market trends – choice and interactivity
Freedom of choice and interactivity
Many want a piece of this market
Quality and choice in selection of film
DVD sales boom (no more VHS), LCD, plasma TVs, surround sound systems…

6. Market trends – home networks
By 2007 there will be 15 million home networks in Europe (Ref. Cahner Instat)
Several devices in the home connected to the IP network
Communication between devices in the home

7. Market trends – home media
The living room and the TV is the natural place to consume all this media!

8. Kreatel’s view on IPTV

9. Open and future proof software
Kreatel leads the development of industrial standards for IP-STBs, and is a founder of the Open IP-STB Specification.
The Hardware Abstraction Layer makes the application platform hardware independent.
An operator can start deploying the services today and gain market shares and add set-top boxes based on new chipsets as they are launched.
Prolongs the life of currently deployed set-top boxes, since new services are easily deployed to all previously installed set-top boxes
As we can’t tell what the future killer application will be, we found it necessary to build an open platform that is extendable to fulfill the new requirements that will come
Extendable platform to add new applications, developed by the operator or by third party. These services can then be rolled out in runtime to users.
An example of plug-in that has been added to the platform is gaming device drivers. They define how to handle the game pad signals and sends them on to the game server in the network.
Other possible plug-ins may be Content Protection, new video clients, localization and new services that besides a User Interface and current services need additional services, such as a Chat service or a Messenger service. Support for new browsers may need a plug-in, but most likely, it will just be another application.

10. Multi-application environment
When people started using PCs with Windows in 1986, they were able to run one application at the time. Nobody saw the need for running several applications at the same time. When needing another application, you just had to close down the one you were working in and open up the other – no problem… Just think about how many applications you have open simultaneously today.
The Kreatel TV Application Platform means that for the first time you have a multi-application environment for set-top boxes. The switching time between application is negligible – games, TV, teletext, Internet…
Since the applications are completely independent of one another, one may even crash without affecting the others . The stability as well as the speed of the platform is unprecedented.
The services above are some of those that our customers presently are deploying. The Kreatel logo in the Navigator represents the portal where the operator can present information and services to the users.

11. A modular software architecture

12. A modular hardware architecture

13. Extending the solution

14. Extending the solution further

15. Services and convergence
TV channels – free and premium packages
On demand
Pay per view events (sports, concerts etc.)
Video on Demand (VOD, SVOD, NVOD etc.)
TV on Demand (time shifted TV)
Network PVR
Local content (traffic information, snow conditions etc.)
Internet surfing
Public information services (home treatment of sick and elderly, real estate information etc.)
, chat, SMS and CLI presentation
Video telephony
Low quality low cost or high quality with additional cost
Surveillance and monitoring
A reality today…

16. Convergence continued
Games
Free SDL compliant native games can easily be ported to our IP-STB
Web radio
Created by many of our 3-party partners
Kreatel HMA™ (Home Media Access)
View your private content (home videos, digital photos, MP3) on your IP-STB
Future additions
Share content with others stored on your device
3-G video call roaming to IP-STB and big screen when you enter the home …

17. THE END Thank you!