1. Human Resource Management By Dr. Debashish Sengupta

2. Social Media Applications in Managing Human Resources18
CHAPTER
Human Resource Management

3. Key Terms Buzzword Commonwealth Bank Networking & Communication
Recruitment
Reference Checks
Social Media Applications
Human Resource Management

4. Social Media Recruitment
Social media recruitment is the next big thing on the cards. In May – June 2010 survey conducted by Career Builder, a global leader in human capital solutions, among approximately 2500 employers, revealed that one-quarter of the companies used social media to recruit and research potential employees. The survey also revealed that employees would prefer company pages on social media sites containing job-listing,
Human Resource Management

5. Reference Checks
Many companies are increasingly using social media like twitter, facebook, linkedin etc. for performing reference checks on employees. They are
looking for aspects like:
Employees who have maligned their previous employers.
Too much use of social media during office-hours.
Indecent comments, pictures or posts.
Falsification of qualification or job history details.
Use of drugs or substance-abuse
Racial comments or abuse by candidates
Human Resource Management

6. Networking & Communication
In-house social networking platforms have done what above-normal salary hikes have not been able to do – control attrition. It is reported that the company-social networking platforms have helped engage employees better and reduce attrition (in some cases by about 1/3rd). Cognizant’s Facebooklike platform – Cognizant 2.0 or C2, Wikis & Justask at Tata Consultancy Services, Channel W and My Wipro World at Wipro Technologies, Ideabank of BankWest, Australia are few but very strong examples of a new trend where companies have started to embrace social networking by their employees, to their advantage, rather then regard the same as threat and create barriers to curb it.
Human Resource Management

7. Some of the common advantages of in-house social networking are: 1
Some of the common advantages of in-house social networking are: 1. Connect with others and communicate. 2. Share ideas without intervention or permission. 3. Kick-off discussions. 4. Spearhead special interest groups. 5. Integrate workflows across varied skills, locations and business units. 6. Enhance cohesiveness and collaboration among workgroups. 7. Provide platform for asking questions openly.
Human Resource Management