1. Sawaya Segalas & Co., LLC Preliminary Introductory Materials
February 2011
Sawaya Segalas & Co., LLC Preliminary Introductory Materials
IRI InfoScan (TOTAL US CONV data ending Oct 02,2016)

2. Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016

3. Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016
*Units = Actual packages scanned

4. Strictly Confidential
Unsweetened Sparkling Water Category Retail Dollar Sales ($MM) & % Chg YA
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Flavored Sparkling Water
Unflavored Sparkling Water
Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016

5. Strictly Confidential
Unsweetened Sparkling Water Category Retail Unit* Sales (MM) & % Chg YA
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Flavored Sparkling Water
Unflavored Sparkling Water
Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016
*Units = Actual packages scanned

6. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 52 Week
Premium
Bottled Cat
Please include all brands included within the slide
% Unit Growth
90.0%
36.0%
25.0%
22.9%
25.1%
17.9%
9.5%
4.9%
(18.4%)
(41.2%)
Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016
*Units = Actual packages scanned

7. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 12 Week
Premium
Bottled Cat
Please include all brands included within the slide
% Unit Growth
64.7%
38.0%
39.0%
23.1%
18.5%
12.6%
7.2%
4.5%
(10.5%)
(33.7%)
Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016
*Units = Actual packages scanned

8. Voss Dollar Sales ($MM) Trends
Strictly Confidential
Voss Dollar Sales ($MM) Trends
Dollar Sales – Moving Annual Total by Month
NOTE:we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US CONV, Data Ending Oct 02,2016

9. Voss Unit* Sales (MM) Trends
Strictly Confidential
Voss Unit* Sales (MM) Trends
Unit Sales - Moving Annual Total by Month
NOTE: we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US CONV, Data Ending Oct 02,2016
*Units = Actual packages scanned

10. Voss Dollars & % Chg YA by Region (L-12 & L-52, CONV)
Strictly Confidential
Voss Dollars & % Chg YA by Region (L-12 & L-52, CONV)
Latest 12 Weeks
Latest 52 Weeks
Values are in Millions
Dollar Sales
Dollar Sales % Chg YA
Source: IRI Infoscan, Data Ending Oct 02,2016

11. Voss ACV Weighted Distribution (%) by Region (L-4, CONV)
Strictly Confidential
Voss ACV Weighted Distribution (%) by Region (L-4, CONV)
Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016

12. Voss PDI & Dollar Share by Region (L-4, CONV)
Strictly Confidential
Voss PDI & Dollar Share by Region (L-4, CONV)
West
Plains
Great Lakes
Northeast
TTL Premium:
85.9
Unsweetened Sparkling:
91.3
TTL Voss:
56.4
Voss Share of Premium:
1.6%
TTL Premium:
106.5
Unsweetened Sparkling:
49.5
TTL Voss:
147.0
Voss Share of Premium:
3.5%
TTL Premium:
78.4
Unsweetened Sparkling:
27.8
TTL Voss:
146.8
Voss Share of Premium:
4.7%
TTL Premium:
67.9
Unsweetened Sparkling:
336.6
TTL Voss:
105.6
Voss Share of Premium:
4.0%
California
South Central
Southeast
Mid South
TTL Premium:
135.4
Unsweetened Sparkling:
89.4
TTL Voss:
94.4
Voss Share of Premium:
1.9%
TTL Premium:
106.5
Unsweetened Sparkling:
31.2
TTL Voss:
28.5
Voss Share of Premium:
0.8%
TTL Premium:
143.2
Unsweetened Sparkling:
47.6
TTL Voss:
50.0
Voss Share of Premium:
1.0%
TTL Premium:
85.1
Unsweetened Sparkling:
31.9
TTL Voss:
149.0
Voss Share of Premium:
4.1%
Note- Voss share of premium (it's does not seems accurate as we are picking Voss at Total Bottled level and considering Category as Premium Bottled to calculate share)
PDI =
(Volume Sales in a Geography / Population of the Geography)
(Volume Sales in Total US / Total US Population)
Source: IRI Infoscan, Data Ending Oct 02,2016
Copyright © Information Resources, Inc., Confidential and proprietary

13. Premium Water v. Voss: Base Sales Diagnostics (L-52, CONV)
Strictly Confidential
Premium Water v. Voss: Base Sales Diagnostics (L-52, CONV)
Total PREMIUM Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$1,124.9M
6.8%
+$71.8M
7.1%
+$71.2M
9.7
$1,074.8M
+0.1
+$0.02
$1.27
99.3
+0.3
Total VOSS Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$28.5M
24.6%
+$5.6M
22.2%
+$4.9M
1.7
$26.8M
+0.2
+$0.04
$1.93
22.7
+5.3
Use Voss Custom Volume for Pricing
Add in L 52/12/4 for Avg Weekly ACV Wtg Dist
99.5
+0.2
99.6
+0.2 13
Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016

14. Premium Water v. Voss: Incremental Sales Diagnostics (L-52, CONV)
Strictly Confidential
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, CONV)
Total PREMIUM Dollar Sales
Incr $ Sales
Weeks of Support
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
$1,124.9M$1,124.9M
6.8%
+$71.8M
1.2%
+$0.6M
$50.1M 28
(-0.4)
21.4
(-3.5)
$1.22
+$0.02
13.7
12.1
(-2.9)
+7.1
18.5
(-1.6)
41.7
(-5.2)
Promo Price Per Vol
Lifts
Total VOSS Dollar Sales
Incr $ Sales
Weeks of Support
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
$28.5M
24.6%
+$5.6M
81.5%
+$0.8M
$1.7M 2
+1.0
67.6
+1.1
$1.92
+$0.08
72.5
48.2
+6.3
+20.6
52.0
78.9
(-1.8)
Promo Price Per Vol
Lifts
Use Voss Custom Volume for Pricing
Add in L 52/12/4 for Avg Weekly ACV Wtg Dist 14
Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016

15. Voss Dollar Sales per Point of Distribution (L-12, CONV)
Strictly Confidential
Voss Dollar Sales per Point of Distribution (L-12, CONV)
Dollar Sales per Point of Distribution*
= Plastic/PET SKU
= Glass SKU
$266,940
$165,651
* Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs
Dollar values in thousands 15
Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016

16. Voss Average Price per Unit (CONV)
Strictly Confidential
Voss Average Price per Unit (CONV)
= Plastic/PET SKU
Still Water SKUs
Sparkling Water SKUs
= Glass SKU
L-52
L-24
L-12
L-4
Source: IRI Infoscan, Total US MULO+C Data Ending Oct 02,2016

17. Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
Strictly Confidential
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
L-52 Total U.S. Water Average Price per Volume (500ml) (1)
= Voss Premium Index
193
160
141
119
138
161
134
117
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016

18. Total Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-52, CONV)
% CHG YA
Total Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.02
$0.03
$0.01
$0.05
-$0.01
-$0.48
-$0.03
$0.04
Promo Price/Vol
$0.08
-$0.05
$0.06
$0.00
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016

19. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-12, CONV)
CHG vs YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.02
$0.07
-$0.01
$0.01
$0.08
-$1.99
$0.11
Promo Price/Vol
$0.04
$0.19
-$0.15
$0.05
$0.14
-$0.04
$0.00
-$0.02
-$0.06
(1) One unit of volume represents Oz. 19
Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016

20. Volume by Price Threshold: Premium Brands (L-52, CONV)
Strictly Confidential
Volume by Price Threshold: Premium Brands (L-52, CONV)
$1.17/500ml or $8.85/128oz*
*Mean price point among all Premium Brands listed
Values are in Millions, Volume Equivalency = 500ml 20
Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016

21. FLAVORED SPARKLING WATER

22. Flavored Sparkling Water
Strictly Confidential
Brands vs. Flavored Sparkling Water Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 52 Week
Please include all brands included within the slide
Flavored Sparkling Water
% Unit Growth
396.7%
233.2%
8.0%
3.7%
(3.4%)
(7.8%)
(49.3%)
(84.7%)
(80.1%)
0.0%
Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016
*Units = Actual packages scanned

23. *Units = Actual packages scanned
Strictly Confidential
Brands vs. Flavored Sparkling Water Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 12 Week
Please include all brands included within the slide
% Unit Growth
636.3%
145.1%
11.8%
5.4%
(3.4%)
(75.0%)
(82.0%)
(100.0%)
0.0%
Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,,2016
*Units = Actual packages scanned

24. Total Flavored Sparkling Water
Strictly Confidential
Flavored Sparkling Water Volume¹ Price Landscape (L-52, CONV)
CHG vs YA
Total Flavored Sparkling Water
Polar
La Croix
Dasani
Perrier.
Poland Spring
Nestle Pure Life
Voss Water
Schweppes
Something Natural
Hint Fizz
Seagrams
Jones
Ayalas
Avg. Price/Vol
$0.03
$0.04
-$0.01
$0.00
$0.18
$2.87
$0.01
-$1.14
Promo Price/Vol
$0.11
-$0.02
$0.10
$1.78
$0.05
$0.84
$2.92
-$3.01
-$0.70
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016

25. Total Flavored Sparkling Water
Strictly Confidential
Flavored Sparkling Water Volume¹ Price Landscape (L-12, CONV)
CHG vs YA
Total Flavored Sparkling Water
Polar
La Croix
Dasani
Perrier.
Poland Spring
Nestle Pure Life
Voss Water
Schweppes
Something Natural
Hint Fizz
Seagrams
Jones
Ayalas
Avg. Price/Vol
$0.08
$0.04
$0.07
$0.06
$0.61
$0.00
$2.90
$0.02
-$1.47
-$0.14
Promo Price/Vol
$0.36
-$0.03
$0.35
-$0.60
$0.11
$0.40
$2.98
$0.05
-$0.66
(1) One unit of volume represents Oz. 25
Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016

26. Volume by Price Threshold: Premium Brands (L-52, CONV)
Strictly Confidential
Volume by Price Threshold: Premium Brands (L-52, CONV)
$1.17/500ml or $8.85/128oz*
*Mean price point among all Premium Brands listed
Values are in Millions, Volume Equivalency = 500ml 26
Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016

27. APPENDIX: DATA DETAIL

28. Voss Retail Dollar Sales by SKU (CONV)
Strictly Confidential
Voss Retail Dollar Sales by SKU (CONV)
Dollar Sales of Voss by SKU (% Growth vs. YAG Period)
DOLLAR
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
$218,319
9.4%
$105,126
2.4%
$51,716
28.2%
$14,530
5.6%
500ml
$14,324,947
8.3%
$7,569,459
-3.6%
$3,762,097
-3.9%
$1,135,925
0.5%
850ml
$10,439,554
29.5%
$5,555,793
2.5%
$2,652,296
-0.2%
$779,999
-2.8% 12
$48
115.1%
$26
18.5% $0
0.0% 24
$55
-4.7%
-100.0% 6
$27,133
119.6%
$15,640
32.9%
$5,880
9.1%
$970
-14.8%
Still - Glass
VOSS STILL - Glass
375ml
$574,986
12.9%
$315,309
$138,124
$36,033
1.9% 4
$30
-90.5%
-58.1%
800ml
$627,909
39.5%
$384,113
45.3%
$197,635
29.0%
$61,214
37.2% 2
$6,521
$6,471
$3,194
Voss Still Total
$26,219,501
16.8%
$13,951,968
0.1%
$6,810,973
-1.5%
$2,028,701
Sparkling
VOSS SPARKLING - Glass
$650,891
136.1%
$427,594
181.9%
$225,660
236.2%
$78,274
350.5%
$15 $3
$223,407
106.4%
$143,145
92.2%
$76,734
104.1%
$28,510
96.0%
Voss Sparkling Total
$874,313
478.2%
$570,741
727.0%
$302,394
914.9%
$106,784
1020.8%
Total Voss
$27,093,815
24.6%
$14,522,709
12.0%
$7,113,366
12.5%
$2,135,485
15.9%
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016

29. Voss Retail Volume Sales by SKU (CONV)
Strictly Confidential
Voss Retail Volume Sales by SKU (CONV)
Volume Sales of Voss by SKU (% Growth vs. YAG Period)
Volume
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
78476
-6.6%
36070
-16.5%
18332
7.8%
5125
-8.8%
500ml
10.3%
-1.9%
-2.4%
627794
3.6%
850ml
28.3%
2.2%
0.4%
443154
-3.4% 12 21
95.9% 11
-0.7%
0.0% 24
696
-100.0% 6
18434
129.6%
10764
39.9%
4102
14.8%
702
-7.0%
Still - Glass
VOSS STILL - Glass
375ml
167012
9.1%
92182
11.7%
40137
-3.9%
10586
3.5% 4 16
-95.8%
-81.4%
800ml
275748
29.9%
166757
35.4%
85469
21.3%
26792
35.5% 2
3355
3112
1536
Voss Still Total
17.4%
0.5%
-0.8%
1.2%
Sparkling
VOSS SPARKLING - Glass
218139
163.7%
150170
232.3%
79988
294.6%
26129
399.3% 3
95588
93.6%
60723
80.0%
32782
97.7%
12206
Voss Sparkling Total
313747
490.2%
210896
736.5%
112770
910.6%
38335
982.1%
Total Voss
22.5%
8.3%
11.2%
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
One unit of volume represents l. oz.
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016

30. Voss Glass SKUs v. Competitor SKUs (L-12, CONV)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-12, CONV)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12
$3,194
1,536 80
$2.08
$39.99
0.03
$95,624
375 ml 1
$138,124
40,137
53,443
$3.44
$2.58
1.13
$122,007 4
$30 16 5
$1.87
$5.61
0.00
$11,650
San Pellegrino
750 ml $0
$0.00
800 ml 2
$197,635
85,469
53,327
$2.31
$3.71
0.87
$227,806
Sparkling - Glass
Perrier
200 ml 6
*Can
250 ml 10
$1,945
1,416
283
$1.37
$6.87
0.10
$19,829
$37,209
29,817
59,673
$1.25
$0.62
0.18
$207,479
$1,854
884
295
$2.10
$6.29
0.04
$51,934
$1,020,663
450,351
682,951
$2.27
$1.49
4.19
$243,445 24
$48,080
35,361
13,406
$1.36
$3.59
0.16
$296,700
$225,660
79,988
106,505
$2.82
$2.12
4.44
$50,857
$289,889
174,745
116,749
$1.66
$2.48
1.49
$194,191
$368,882
226,734
151,484
$1.63
$2.44
1.61
$229,516
$10
$1.96
$5.16
$24,915
$1,843,955
1,124,140
751,052
$1.64
$2.46
4.59
$402,035
$351,644
205,082
137,018
$1.71
$2.57
1.57
$223,415 15
$76,734
32,782
20,454
$2.34
$3.75
0.47
$162,570
1000 ml
$24,060
15,478
7,741
$1.55
$3.11
0.19
$123,787
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016
*Units = Actual packages scanned

31. Voss Glass SKUs v. Competitor SKUs (L-52, CONV)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-52, CONV)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit* Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12
$6,521
3,355
174
$1.94
$37.39
0.02
$305,877
375 ml 1
$574,986
167,012
222,378
$3.44
$2.59
1.36
$421,352 4
$30 16 5
$1.87
$5.61
0.00
$11,355
San Pellegrino
750 ml $0
$0.00
800 ml 2
$627,909
275,748
172,047
$2.28
$3.65
1.39
$451,791
Sparkling - Glass
Perrier
200 ml 6
*Can
250 ml 10
$33 17 3
$1.98
$9.90
$2,030
$1,945
1,416
283
$1.37
$6.87
0.09
$22,006
$99,659
54,510
109,091
$1.83
$0.91
0.31
$323,643
$10,770
4,931
1,644
$2.18
$6.55
0.11
$97,243
$3,390,333
1,543,466
2,340,645
$2.20
$1.45
5.85
$579,371 24
$97,222
72,735
27,576
$1.34
$3.53
0.18
$527,356
$650,891
218,139
290,454
$2.98
$2.24
4.77
$136,517
$15 21 7
$0.73
$2.19
$3,302
$937,908
572,965
382,806
$1.64
$2.45
1.68
$557,758
$1,433,618
899,165
600,744
$1.59
$2.39
2.11
$679,058
$31
$1.85
$4.88
0.01
$3,026
$6,423,719
3,941,563
2,633,409
$1.63
$2.44
4.92
$1,305,217
$1,192,259
703,302
469,885
$1.70
$2.54
2.16
$553,029 15
$223,407
95,588
59,640
$2.34
$3.75
0.68
$329,306
1000 ml
$90,871
62,148
31,082
$1.46
$2.92
0.45
$202,435
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016
*Units = Actual packages scanned

32. Voss Plastic SKUs v. Competitor SKUs (L-12, CONV)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-12, CONV)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6 $0
$0.00
0.00
Fiji 1
$78,155
34,982
52,989
$2.23
$1.47
0.91
$86,343
$8,782
6,007
1,518
$1.46
$5.79
0.50
$17,727
Voss
$51,716
18,332
27,800
$2.82
$1.86
1.10
$46,899
$5,880
4,102
1,032
$1.43
$5.70
0.11
$51,399 12
500 ml
$1,213,302
750,513
751,002
$1.62
10.78
$112,556 24
$109 56 2
$1.94
$46.65
$28,537
$14,800,534
8,682,552
8,688,204
$1.70
64.85
$228,241 $2
$1.34
$32.25
$774
$22,100
18,833
3,140
$1.17
$7.04
0.63
$35,262
$3,762,097
2,081,562
2,082,917
$1.81
22.94
$164,019
750 ml
$423,174
268,828
179,607
$1.57
$2.36
5.12
$82,592
850 ml
$2,652,296
1,494,145
880,266
$1.78
$3.01
14.64
$181,221
1000 ml
$4,921,077
3,842,037
1,921,541
$1.28
$2.56
20.25
$242,970
$13,025
14,216
1,185
$0.92
$10.99
0.24
$54,946
$1,853
1,479 62
$1.25
$30.06
0.05
$34,459
$32,605,796
23,849,914
11,928,203
$1.37
$2.73
69.73
$467,616
$4,240
3,631
303
$14.01
0.23
$18,794
1500 ml
$383,851
354,559
118,233
$1.08
$3.25
1.77
$216,403
$4,259,584
4,013,503
1,338,367
$1.06
$3.18
13.60
$313,231
Sparkling - Plastic
Perrier
$9,492,748
6,024,920
6,028,843
$1.58
43.27
$219,372
$1,663,539
1,023,709
1,024,376
$1.63
12.59
$132,181
$7,695
8,212
342
$0.94
$22.48
0.03
$230,766
San Pellegrino
$1,517,973
933,630
934,238
10.02
$151,457
$208
117 5
$1.77
$42.44
$41,705
$3,764
2,519
1,260
$1.49
$2.99
0.02
$179,884
$307,552
233,376
116,720
$1.32
$2.63
0.90
$342,833
Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016
*Units = Actual packages scanned
Volume Equivalency = 500ml

33. Voss Plastic SKUs v. Competitor SKUs (L-52, CONV)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-52, CONV)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6 $0
$0.00
0.00
Fiji 1
$304,089
143,010
216,624
$2.13
$1.40
1.79
$170,091
$34,532
23,883
6,035
$1.45
$5.72
0.68
$51,016
Voss
$218,319
78,476
119,007
$2.78
$1.83
1.58
$138,089
$27,133
18,434
4,638
$1.47
$5.85
0.13
$202,209 12
$48 21 3
$2.22
$17.56
$42,853
500 ml
$4,546,666
2,817,395
2,819,229
$1.61
13.63
$333,689
$327
256 43
$1.28
$7.66
0.02
$15,930 24
$1,751
918 38
$1.91
$45.79
0.04
$47,865
$56,436,688
33,504,832
33,526,645
$1.68
70.59
$799,549
$81,163
99,961
4,167
$0.81
$19.48
0.15
$535,960
$71,276
61,692
10,286
$1.16
$6.93
0.84
$85,241
$14,324,947
7,826,589
7,831,684
27.69
$517,358
$55
696 29
$0.08
$1.89
$51,736
750 ml
$1,042,554
697,529
466,028
$1.49
$2.24
6.49
$160,635
850 ml
$10,439,554
5,859,757
3,452,237
$1.78
$3.02
17.45
$598,337
1000 ml
$18,500,089
14,202,173
7,103,019
$1.30
$2.60
23.87
$774,910
$48,972
53,451
4,456
$0.92
$10.99
0.14
$359,403
$8,294
6,595
275
$1.26
$30.17
$56,999
$117,166,407
87,489,430
43,756,620
$1.34
$2.68
71.96
$1,628,295
$11,334
10,050
838
$1.13
$13.53
0.29
$38,868
1500 ml
$1,133,458
1,059,442
353,288
$1.07
$3.21
2.05
$554,246
$14,750,438
14,012,230
4,672,604
$1.05
$3.16
16.05
$919,299
Sparkling - Plastic
Perrier
$32,652,964
20,734,751
20,748,250
$1.57
47.69
$684,646
$5,352,412
3,327,297
3,329,463
14.89
$359,351
$23,763
25,360
1,057
$0.94
$22.48
0.07
$333,583
San Pellegrino
$4,644,113
2,854,747
2,856,605
$1.63
10.76
$431,801
$1,504
843 35
$42.80
0.01
$211,788
$9,072
6,125
3,063
$1.48
$2.96
0.10
$94,556
$914,348
697,010
348,600
$1.31
$2.62
0.82
$1,113,949
*Units = Actual packages scanned
Source: IRI Infoscan, Total US CONV Data Ending Oct 02,2016
Volume Equivalency = 500ml

34. Voss Competitor Summary (L-52, CONV)
Strictly Confidential
Voss Competitor Summary (L-52, CONV)
Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
$546,240,759
11.4%
$303,137,507
8.7%
$150,797,585
5.9%
$44,606,069
6.9%
Fiji
$206,165,945
30.0%
$115,279,111
33.0%
$59,183,667
31.2%
$17,661,229
18.2%
Perrier
$69,560,722
20.0%
$38,678,071
19.1%
$20,199,162
20.8%
$6,455,194
21.6%
Core
$44,606,870
237.0%
$28,836,284
164.3%
$16,110,381
132.6%
$5,049,479
101.5%
Voss
$28,461,311
24.6%
$15,854,074
12.0%
$7,896,888
12.5%
$2,386,453
15.9%
Evian
$25,431,062
(19.8%)
$14,503,720
(5.2%)
$6,995,402
(9.3%)
$2,307,325
22.0%
Aqua Hydrate
$9,925,888
37.9%
$5,901,932
$3,157,306
34.5%
$1,048,597
41.8%
Resource
$7,538,419
(44.9%)
$3,284,281
(36.9%)
$1,539,918
(37.6%)
$493,084
(31.7%)
San Pellegrino
$7,236,524
21.9%
$4,358,653
30.7%
$2,329,558
$697,401
42.7%
Essentia
$8,792,632
375.9%
$6,413,974
312.0%
$3,728,022
317.7%
$1,338,458
432.2%
Icelandic Glacial
$2,970,898
41.3%
$1,866,614
55.1%
$996,924
64.0%
$313,513
69.5%
Boxed Water
$1,604,635
290.6%
$1,079,006
206.1%
$552,093
110.1%
$158,798
89.1%
Saratoga
$1,006,653
152.5%
$801,704
227.5%
$451,367
224.8%
$118,001
184.2%
Volvic
$430,785
6,859.0%
$346,764
9,481.5%
$171,095
7,698.1%
$52,307
7,614.4%
Bai
$376,960
619.0%
$324,600
519.1%
$198,943
282.3%
$58,067
146.5%
Mountain Valley Spring Water
$123,708
(37.3%)
$69,774
(36.7%)
$38,929
(26.0%)
$7,842
(30.1%)
Just
$183,859
210,743.1%
$161,436
185,029.2%
$82,062
94,005.4%
$25,795
31,011.1%
Acqua Panna
$105,963
82.0%
$68,098
65.3%
$32,768
40.6%
$8,948
8.6%
Eternal
$57,306
(46.7%)
$20,692
(59.5%)
$8,813
(60.9%)
$3,500
(53.2%)
Penta
$6,574
(78.9%) $0
(100.0%)
Gerolsteiner
$1,401
(78.4%)
$241
(13.1%)
$59
0.0%
$22
Ferrarelle
Source: IRI Infoscan, Total US CONV , Data Ending Oct 02,2016

35. Voss Competitor Summary (L-52, CONV)
Strictly Confidential
Voss Competitor Summary (L-52, CONV)
Volume Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
459,986,541
10.0%
255,306,862
7.6%
126,759,119
4.4%
37,301,174
4.7%
Fiji
146,245,873
25.0%
80,579,722
26.3%
41,204,745
23.8%
12,357,772
12.3%
Perrier
43,050,624
18.7%
23,842,031
17.3%
12,475,425
19.8%
3,970,841
Core
32,446,544
236.3%
21,061,306
165.9%
11,766,574
132.5%
3,698,641
101.2%
Evian
18,956,682
(20.4%)
10,859,552
(5.1%)
5,261,267
(8.8%)
1,731,187
20.1%
Voss
15,020,462
22.5%
8,275,819
8.3%
4,108,654
1,237,614
11.2%
Resource
7,685,310
(43.2%)
3,338,735
(36.9%)
1,548,389
(39.0%)
502,937
(32.1%)
Aqua Hydrate
8,585,098
34.3%
5,054,658
25.9%
2,669,056
27.7%
883,053
33.1%
Essentia
7,134,540
354.8%
5,146,899
295.3%
2,985,236
307.8%
1,083,845
442.4%
San Pellegrino
4,525,742
22.8%
2,733,695
31.0%
1,463,953
34.0%
439,045
42.8%
Icelandic Glacial
2,519,021
36.6%
1,533,390
45.3%
812,977
49.2%
249,540
44.9%
Boxed Water
1,407,467
281.9%
914,917
176.5%
463,866
82.9%
136,592
62.6%
Saratoga
1,083,233
154.5%
866,288
231.8%
486,864
228.7%
124,913
185.0%
Volvic
415,723
7,580.7%
339,851
10,700.8%
164,912
8,784.3%
50,185
8,657.7%
Mountain Valley Spring Water
156,208
(39.2%)
87,924
(40.1%)
48,643
(31.4%)
9,383
(37.0%)
Bai
256,446
545.0%
223,173
461.3%
137,314
247.5%
40,726
127.5%
Just
151,531
287,609.9%
135,044
256,305.9%
70,042
132,887.8%
21,119
42,493.5%
Acqua Panna
77,146
88.5%
49,609
80.5%
23,210
48.4%
6,256
9.9%
Eternal
52,268
(50.1%)
19,402
(60.1%)
8,203
(62.1%)
3,231
(53.5%)
Penta
3,296
(78.9%)
(100.0%)
Gerolsteiner
765
119
(25.7%) 18
0.0% 7
Ferrarelle
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US CONV , Data Ending July 10,2016