1. Team Cooperation Leverage Quality Per-Sale Leverage
Attracting Transactions
LEVERAGE:
Leverage of Yourself
Team Cooperation Leverage
Quality Per-Sale Leverage
Quantity Leverage
Price Leverage
Transaction Leverage

2. Leverage
The Bones

3. Attracting Transaction
Leverage
Attracting Transaction
BUYER
SELLER
(Money)
(Value)
Who Wants Whom More?

4. Conflicting Motivations
Leverage
Conflicting Motivations
Buyer
Seller
- Wants to get a lot
(Value)
- Wants to Give Little
(Money)
- Wants to Give a Little
(Value / Cost)
- Wants to Get a Lot
(Money)
Vs.

5. Leverage Cumulative Leverage
How Many Buyers? B1 B2 B3 B4 B5
“Wide” Leverage
1) All DEEP Leverage
2) All WIDE Leverage
Total Impact and Profitability of Your Business
Persuasion With Each Buyer
“Deep” Leverage

6. Leverage Each Buyer Profit Margin Profit Margin Leverage Leverage
Correspond
Correspond
Profit Margin
Profit Margin
Leverage
Leverage