1. TOPIC: Topic 4: Marketing LESSON TITLE: Marketing Audit
LEARNING INTENTION: To explain how useful a marketing audit is as a business tool.
COMPETENCY FOCUS:
Creativity: learners will develop skills in creativity and design by firstly looking at how promotion is used in business to help them to reach their goals and secondly, to design their own promotional campaign responding to a creative brief from the client. 
Reasoning: Learners will develop skills in reasoning as after providing advantages and disadvantages for the use of the promotional mix, you will be required to make a reasoned judgment.
 [IB Learner Profile Development: Balanced]
Success Criteria
By the end of the lesson, I can…
Explain the value of the marketing audit as a business tool.
SMSC: You will assess the organisational culture of businesses in terms of fundamental structure, purpose and strategy development.
CRITICAL THINKING KEY:
Knowledge Application Analysis Evaluation

2. ASSESSMENT
Plan, research and write an essay entitled: Explain the value of the marketing audit as a business tool. [45marks]

3. Self-reflection Self-reflection/assessment
Complete assignment front sheet.
What is a marketing plan?
3) What are the main components of a marketing plan?