1. Principles of
Design

2. What are the Principles of Design?
The Principles of design can be thought of as what we do to/with the Elements of design. How we apply the Principles of design determines how successful we are in creating a work of art.

3. Balance
To show balance, elements of design are visually distributed to appear equally weighted. If the design was a scale, these elements should be balanced to make a design feel stable.

4. Types of Balance:
Symmetrical balance or formal balance - the elements used on one side of the design are similar to those on the other side
Asymmetrical balance or informal balance - the sides are different but still look balanced
Radial balance - the elements are arranged around a central point and may be similar.

6. “The Boston Massacre” Series
1970 Screenprint
Larry Rivers

7. “Charles M. Russell”
1991 Wood Engraving
James Todd

8. Contrast
Contrast is when you show opposing elements. Examples: opposite colors on the color wheel, contrast in tone or value - light vs. dark, contrast in direction - horizontal vs. vertical, contrast in subject matter. The major contrast in an artwork should be located at the center of interest. Too much contrast scattered throughout an artwork can destroy unity and make a work difficult to look at. Unless a feeling of chaos and confusion are what you are seeking, it is a good idea to carefully consider where to place your areas of maximum contrast.

9. “Grandfather’s Good Luck Piece”
1966 Collagraph, Lithograph, and Screenprint
Robert R. Malone

10. “Untitled”
1895 Etching
Kathe Kollwitz

11. Variety
Variety can be emphasized with contrast in size, shape, color, texture, objects, etc. It offers contrast within a visual format and holds the viewer's attention to guide the viewer's eye through the artwork. Variety is the opposite of the principle of rhythm. It's what makes the art piece interesting. Too much variety can lead to chaos and confusion of the viewer.

12. “Cleopatra’s Suicide”
Serigraph
Ronald King

13. Linocut, Photopolymer. And Embossed
“Inner Weavings”
Linocut, Photopolymer. And Embossed
Susan Haywood-Smith

14. Dominance/Emphasis
Dominance or Emphasis gives an artwork interest, counteracting confusion and monotony. It can be applied to one or more of the elements. It is the first thing that grabs the viewer's attention. This condition exists when an element or elements within a visual format contain a hierarchy of visual importance. Usually the artist will make one area stand out by contrasting it with other areas. The area will be different in size, color, texture, shape, etc.

15. “Fifties Grand Swank”
Screenprint
R.B. Kitaj

16. “By The Water’s Edge”
1997 Lithograph
David B. Smith

17. Rhythm/Gradation/ Repetition
Rhythm is a recurrence or repetition (pattern) of one or more elements or objects within a visual format, creating harmony.
Gradation can add interest and movement to a shape. Gradation of size and direction produces linear perspective. Gradation of color from warm to cool and value from dark to light produces aerial perspective.
Repetition is like having a pattern in the artwork. Repetition with variation is interesting, without variation repetition can become monotonous.

18. “Satsumas”
Silkscreen
Chris Mercier

19. “Montana Men”
1988 Lithograph
Ben Steele

20. Harmony/Unity
Harmony in artwork is the visually satisfying effect of combining similar, related elements. Examples: adjacent colors on the color wheel, similar shapes, etc.
Unity is "Oneness," "Harmony," the condition of completeness with the use of all visual elements within a format. Relating the design elements to the idea being expressed in an artwork reinforces the principal of unity. Unity in an artwork also refers to the visual linking of various elements of the work.

21. “Waterlily Leaves”
2004 Momotype
Marisa Keller

22. “Eagle Dance”
Serigraph
Woody Crumbo