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Published bySonny Sturges Modified over 10 years ago
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New Product Presentation
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Intro Marley Teagan What it is Benefits Market Needs and Desires Characteristics Geographic Demographic Psychographic Behavioral Buying Patterns Competition Who they are Strengths Weakness Distribution Channels MARKETING PLAN
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Pricing Opportunities and threats Marketing Strategy Positioning Product Differentiation Price/Quality Communication Ads Direct Marketing Sales Promotion PR Action Plan Production Consideration Production Schedule Key Issues Inventory Levels MARKETING PLAN
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TOTAL BUDGET 10,535,280.00
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ADVERTISING PLAN Magazines Consumer Business to Business WebsiteRadioBrochuresStationaryPoint Of Purchase Display
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BUDGET FOR ADVERTISING
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ADVERTISING VENUES MAGAZINES Consumer Magazines 6 Month Run VogueGlamourAllure B2B Magazines 1 Yr Run Professional Beauty Modern Salon - Salon Today
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Website E-CommerceDesignHostingMaintenance WEBSITE PLANS Website costs $15,000 all inclusive 1-yr Maintenance www.MarleyOne.com
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National Radio Local Radio RADIO Target Radio Market
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CELEBRITY SPOKESPERSON CHRISTINA SHEDD Christina Shedd Supermodel/Actress Has appeared in the following movies "Elves" "Failure to Start" "Bridge to Nowhere No Man" Along with many others..
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PRODUCT PACKAGING IDEAS ROUGH SKETCHES
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WEBSITE BANNER SKETCHES
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POINT OF PURCHASE DISPLAY
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