1. LIFE CHANGING ADVENTURE
Using our brand to grow Scouting

2. LIFE CHANGING ADVENTURE

3. Do you trust Scouting?
Higher or lower?
50%
LIFE CHANGING ADVENTURE

4. Do you trust Scouting
62%
LIFE CHANGING ADVENTURE

5. 60% Do we have girls in Scouting? Higher or lower?
LIFE CHANGING ADVENTURE

6. Do we have girls in Scouting?
55%
LIFE CHANGING ADVENTURE

7. 70% Is Scouting multicultural and open to all? Higher or lower?
LIFE CHANGING ADVENTURE

8. Is Scouting multicultural and open to all?
57%
LIFE CHANGING ADVENTURE

9. Do you recognize the phrase ‘Be Prepared’ and associate it with Scouting?
Higher or lower?
65%
LIFE CHANGING ADVENTURE

10. Do you recognize the phrase ‘Be Prepared’ and associate it with Scouting?
87%
LIFE CHANGING ADVENTURE

11. 70% Are we open to young people with a disability? Higher or lower?
LIFE CHANGING ADVENTURE

12. 54% Are we open to young people with a disability?
LIFE CHANGING ADVENTURE

13. 70% Do we extend our membership to deprived areas? Higher or lower?
LIFE CHANGING ADVENTURE

14. 49% Do we extend our membership to deprived areas?
LIFE CHANGING ADVENTURE

15. 50% Is Scouting relevant today? Higher or lower?
LIFE CHANGING ADVENTURE

16. Is Scouting relevant today?
47%
LIFE CHANGING ADVENTURE

17. What is a brand?
The package of thoughts and emotions associated with an organisation. Our name, personality, tone of voice, corporate colours are all elements of our brand
The heart and soul of our organisation
A single agreed proposition to help us stand out from the crowd
LIFE CHANGING ADVENTURE

18. What people say about you when you’re not in the room
LIFE CHANGING ADVENTURE

19. Our brand Life changing adventure and challenge. Fun and friendship
Skills for life – employability skills, practical skills, character skills
LIFE CHANGING ADVENTURE

20. Our tone of voice
Be simple, truthful and speak from the heart. Our tone of voice is:
Positive
Challenging
Friendly
Informal
Surprising

21. What we can do Be clear about who we are and what we do
Use on brand images, identity and tone of voice
Focus on everyday adventure and skills for life – we do over 200 activities as well as camping
Promote girls in Scouting – 27% of membership now female
Talk about Scouting outside Scouting
LIFE CHANGING ADVENTURE

22. “A great photo captures a moment, is spontaneous, conveys an emotion, tells a story and shows the fun, challenge and adventure of Scouting.”

23. “A great photo captures a moment, is spontaneous, conveys an emotion, tells a story and shows the fun, challenge and adventure of Scouting.”

24. Our brand Life changing adventure and challenge. Fun and friendship
Skills for life – employability skills, practical skills, character skills
LIFE CHANGING ADVENTURE