1. “Canary”
TEAM YELLOW
Canary in the Coalmin
Coldplay - Yellow

2. 1. Customer Segments Credentialing agencies
Leveraging existing credentialing
First focus: Medical/Healthcare
Later: insurance, financial, health & safety etc.
For whom are we creating value?
Who are our most important customers?
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3. 2. Value Proposition Value: save lives, save money
Help create better professionals
Identifying patterns of risky behaviors
Reducing healthcare mistakes
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
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4. 3. Customer relationship
Help credentialing agencies to provide better data and expand their mission
Provide data for healthcare organizations to ensure better qualified people to work in the field
What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
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5. 4. Channels
Partner with credentialing agencies working in the medical field
Healthcare authorities, agencies, pharmaceutical companies, etc.
Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
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6. 5. Revenue Streams Certification agencies licensing the service
Research grants from hospitals for disease control, etc.
No cure no pay: 15% of whatever you save
The Business model:
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
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7. 6. Key Resources & Activities
Data Center
In-house research expertise
Steering committee
Medical specialists
Legislation checks
Activities
Perform analysis
Measure effective outcomes
Identify knowledge gaps & additional mistake patterns
R&D – build services
Resources
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Activities
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
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8. 7. Key Partners Credentialing organizations – Medical Specialty Boards
Key research partner – Stanford
Acclaim – badging platform
Scantron – parse paper based data
Who are our Key Partners?
Who are our Key Suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
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9. 8. Wild Card
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