1. Agenda- 10/7 Grab a chromebook and handouts
Crash Course Government Video Worksheet- Media Institutions (LS)
Unit 3 Lecture 5- The Media (RS)
Commercial Chromebook Activity (LS)
HW: Unit 3 Test and notebooks next week

2. Crash Course Government- Media Institution

3. Unit 3 Lecture 5 The Media
-What is the media?
-What rights and limits does the media have?
-How does the media affect public opinion?
-How does the media impact politics?

4. Old media Media is plural! Print Broadcast Newspapers Magazines Radio
Both declining in circulation
Broadcast
Radio
Television
Used mostly for “infotainment”

5. New Media (Narrowcasting)
Cable TV news
Fox News, MSNBC
The Internet
Blogs, YouTube
Talk Radio
Social Media
Facebook, Twitter, Instagram, Snapchat
New Media is personalized, emotional, informal, opinionated, and topical

6. The media influences public opinion…” But what is public opinion?
Those attitudes held by a significant number of people on matters of government and politics
Factors that influence public opinion
1. Family
2. School
3. Historic events
4. Opinion Leaders and…
5. MASS MEDIA

7. “The media measures public opinion…” But how?
5 methods to measure public opinion:
1. Elections
2. Interest Groups
3. Personal Contacts
4. Public Opinion Polls and…
5. MASS MEDIA

8. What are the rights of the media?
The media has freedom of the “press” (remember the limitations we learned in Unit 1)
Federal Communications Commission (FCC) regulates the media
Distinction between public and private media
i.e. broadcast vs. cable TV
i.e. broadcast radio vs. Sirius XM

9. What are the social limits on the media?
Limits of influence:
Very few voters are well-informed on issues
Selective attention
Primetime shows are entertainment, not information
“Skimming” the news
Social media influence

10. How does the media impact electoral politics?
The media determines The Public Agenda- what is considered important by the public
Political candidates rely more on the media, and less on their party, to spread their message and image
The media uses ad techniques- spin, sound bites, and negative advertising- to influence the pubic
Most popular forms of media are biased along one side of the political spectrum
i.e. Fox News, MSNBC

11. Chrome Book Activity
Watch the following video on advertising techniques.
Advertising Techniques
Then, go to livingroomcandidate.org and a commercial website of your choice to do the commercials comparison worksheet.