1. CHAPTER 8 SPONSORSHIP

2. Potential sponsors may include
individuals
private companies
government agencies
industry associations
educational institutions

3. Sponsorship may cover naming rights media coverage
staging or performance costs
telecommunications expenses
IT support
overall sponsorship of the event
physical items
food and beverage
travel for performers, artist or athletes
entertainment
speaker session

4. MOTIVES FOR SPONSORSHIP
Broad corporate and social objectives
Product/brand-related objectives
Sales objectives
Media coverage
Corporate hospitality

5. TYPES OF SPONSORSHIP Sponsorship packages Value in kind sponsorship
Naming rights

6. Process of sponsorship planning and evaluation.
Plan the sponsorship program / target potential sponsors
Develop specific, measurable sponsorship objectives
Negotiate and finalise the sponsorship plan
Implement the sponsorship plan
Evaluate the success of the sponsorship plan
Provide feedback to the sponsor

7. The End