1. Market Trends to be Addressed in MRP
Issue
Section / Page
Our Position
Core programs
(pp )
Current draft calls out challenging market for renewal of Seinfeld and for our soaps
Demand for originals scripted and unscripted
N/A
Current draft discusses our overall approach; but should we add a market trend section to address: growing demand for unscripted, fragmentation among buyers, increased competition, increased int’l demand, etc
Viewership
Current draft calls out flat ad market in ad sales section; but should we address overall viewership in the programming section?
Digital Competition
Should we add a put back in the market overview page talking about transition to quality content; online viewership; marketing resources being put behind Hulu and others?
HD content / channels
Investments
(p. 38)
Current draft discusses MSO’s desire for HD as a potential entry point for a new Sony channel
Syndication
Distribution
(p. 45)
Current draft states that the syndication market for new shows continues to be challenging and that new shows need recognizable brands
Free TV
Distribution (p. 48)
Current draft notes that library product faces challenges; network audiences fragmenting

2. Market Trends to be Addressed in MRP
Issue
Section / Page
Our Position
PPV / VOD
Distribution
(p. 50)
Current draft discusses continued growth and opportunities for new windows
Pay TV
(p. 52)
Current draft calls out challenges in the Pay TV market -- Viacom, MGM, LG because they couldn’t get the fees they wanted, players investing in originals creating competition for our product, and prices dropping. We also say we plan to renew Starz
Digital Licensing and
VOD vs. EST
(pp. 59, 63)
Current draft discusses overall growth, which players are succeeding, early trends on VOD / EST mix
Mobile
(p. 61)
Current draft highlights growth in subs, mobile video, and mobile games
Ad Market
Advertising
(p. 71)
Current draft discusses traditional ad sales being relatively flat; need to create new ad units in face of DVRs; online as a complement (not substitute) to traditional TV