1. First Day : MIS 420

2. Business Intelligence and Analytics
[MIS 420]:
Business Intelligence and Analytics
[days]: Tuesdays and Thursdays
[location]: Todd 203
[time]: 12:00pm to 1:15pm
[instructor]: Chris Califf
[ ]:
[office #]: 509-XXX-XXXX
[office hours]: Tuesday and Thursday 1:30pm to 330pm

3. [quotes on big data & analytics]:
“Data are becoming the new raw material of business.” – Craig Mundie, head of research and strategy, Microsoft
“In God we trust. All others must bring data.” – W. Edwards Deming, statistician, professor, author, lecturer, and consultant
“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, author and consultant
“Information is the oil of the 21st century, and analytics is the combustion engine.”- Peter Sondergaard, senior vice president at Gartner
“Hiding within those mounds of data is knowledge that could change the life of a patient, or change the world.” – Atul Butte, Stanford
“The most valuable commodity I know of is information.” – Gordon Gekko, Wall Street

4. [course website]:
mis420fall2014.weebly.com

5. [introductions]: Name. Standing (e.g. junior, senior). Major.
Something interesting.
Plans after college.
Why are you taking this course?

6. THE BEAUTY OF DATA VISUALIZATION
[video]:
THE BEAUTY OF DATA VISUALIZATION

7. [thoughts on the video]:
Any initial reactions?
What does McCandless mean by data is meaningless without context?
Why do you think it is important for data to tell a story?
What does McCandless mean by data is the new soil?
What are the importance of relative figures instead of absolute figures?
Some people argue that visualization oversimplifies the data it represents. Do you agree/disagree? Why?

8. Bob Dylan – “It’s Alright, Ma (I’m Only Bleeding)” on Bringing It All Back Home (1965)
Data not busy being born is busy dying. It’s your job to tell their story.