1. Using Social Media Effectively
Entrepreneurship

2. A good social media post includes ...
Catchy details – The story should be summarized with the most important information presented in a catchy way.
Proper mechanics – Posts should be written in present tense with active verbs and specific nouns. Many readers will access a news website via social media, so checking spelling and grammar in posts is vital.

3. A good social media post includes ...
Precise word choice – Avoid unfamiliar and unnecessary words, which do not invite readers to keep reading.
Ethical treatment – Be accurate, balanced, truthful and legal.

4. Involving Your Audience
Crowdsourcing — Enable your audience to influence your content
Readers feel connected when they’re affected personally or know others that are involved in the conversation
Invite your audience to be interviewed
Casts a wider net in finding sources
Monitor comments for future angles

5. Involving Your Audience
Additional content — Photo galleries, links, videos, polls, quizzes, discussion forum
Use QR codes to link to additional content online from the publication
Promotion — Draw readers to your site, sell tweets and posts for campus organizations, conduct fundraisers, sell the yearbook

6. Creating a Plan Define a role for each account Twitter: Facebook:
Tumblr:
Instagram:

7. Creating a Plan Be strategic about what you post and when you post it
Best times to post are 7 a.m., 11 a.m., 4 p.m., 7 p.m., and 11 p.m., when most people are online.

8. Creating a Plan Prepare for headaches
A public audience means it will extend beyond your school
Platform popularity can change overnight (e.g. Facebook vs. Twitter)
Access will vary from student to student
Filters at school block access

9. Creating a Plan Develop a voice and a style
Be consistent in how you post
Use hashtags sparingly and with a purpose
Create or promote a common hashtag
Pay attention to length and simplicity

10. Creating a Plan Keep your audience in mind
What kind of posts engage them the most in your content?
Are your posts broadening or deepening the conversation?
Do your posts encourage the audience to join in the conversation?