1. Persuasive Techniques
Just the Basics

2. Types of Arguments
Argument by causation: demonstrates how a cause-and-effect relationship supports the speaker's point
Analogy: explains or illustrates a point by making a literal comparison between two unlike things
Appeal to authority: cites an expert on a subject to support a point

3. Appeal to logic: gives facts, statistics and examples
Appeal to emotion: uses examples or language that appeals to the audience's emotional needs and values
loaded words
glittering generalities
nostalgia
testimonials
Appeal to logic: gives facts, statistics and examples

4. Rhetorical Devices: certain ways of using language for the purpose of persuading an audience
Allusion: referring to literature or an actual event, person, or place
Diction: choosing words to create a certain tone or mood
Metaphor
Repetition
Rhetorical question: posing a question without expecting an answer.
Parallelism: using the same syntax to point out a similarity in ideas