1. NCAA – March Madness  

2. NCAA – National Collegiate Athletic Association
governs college athletics and oversees important decisions pertaining to athletics
regulates marketing of sporting events

3. NCAA vs. NBA
NCAA – players are not allowed to accept any form of payment from a school or from companies

4. NCAA Divisions – created to keep schools on a competitive level (Division I, II, III)
determined by the characteristics of a school (student population, financial stability)
level of competitiveness of the athletes (player ability)
NCAA Ranking has an important economic impact on schools and communities.
Ex: Higher divisions = more spectators = more money

5. Most heavily marketed collegiate sporting event – MARCH MADNESS
During March Madness, marketing efforts by competing schools are intense
Each school uses this time to get its name known and to attract potential markets
Potential Markets for March Madness:
Athletic fans wanting to buy school-based apparel
Prospective students interested in attending school

6. Brackets: A Marketing Tool
Consumers must go to Internet sites (NCAA.com) or Newspaper to print NCAA bracket.
Businesses will print their name/logo on the bracket
Consumers will watch teams who they normally would not be interested in watching.