1. 3rd Nordic Marketing Conference, Workshop Report
The Role of Databases in the Development of Customer Service, New Products and Services and the Efficiency of Activities

2. Participants of the workshop
Anne Skranefjell SSB
Otto Andersen DSt
Sirje Laud StatEst
Gundega Gajevska StatLat
Birute Stolyte StatLit
Veronica Andersson SCB
Nicola Brun SF
Markku Huttunen SF
Riitta Kaisio SF
Jaakko Ranta SF

3. Main Topics Discussed Country presentations
Production process: Today / In the future
Registration of experiences
Portal for official statistics
Education of users / WEB-schools

4. Other Topics Discussed
Free of charge / chargeable
“The Swedish dilemma”: how to forecast the demand in order to determine your pricing (mainly concerning special compilations)
Same dilemma in other countries, too

5. Main Conclusions and Recommendations (1)
Production process: Today / In the future
The future lies in XML-based dissemination
Web-services based on standardised routines are planned / discussed by all CSO’s

6. Main Conclusions and Recommendations (2)
Registration experiences
Registration should be voluntary
Standing orders (subscriptions) need registration
A web-based automatic system is needed (as opposed to manual)

7. Main Conclusions and Recommendations (3)
Portal for official statistics
Web-services, not only links
In the future, the CSO’s role as co-ordinator for official statistics is required
Makes all statistics easy to find
We should be - or at least try to be - one step ahead of the users

8. Main Conclusions and Recommendations (4)
Education of users / WEB Schools
The Finnish experience: the English version of the Web School on the internet will be available by the end of the year 2005
The Swedish example: The Class Room - Klassrummet
The Estonian example: The School Corner
It is important to educate future users of statistics!