1. PM BEST PRACTICES May 2012 Durell G James
MOET HENNESSY USA
PM BEST PRACTICES
May 2012
Durell G James

2. Illinois –Hennessy/Belvedere Special event Zhou B Art Center
Dangerous Curves Ahead Fashion Show & Women’s Expo May 19, 2012:
Hennessy VS and Belvedere Lemon Tea hosted the VIP cocktail reception
Over 300 cocktails were consumed during the cocktail reception by majority female patrons 21 to 35 years of age
Cocktails featured were
Hennessy Berry
Belvedere Lemon Tea Lemonade
Belvedere Lemon Tea Ice Tea
Over 400 fashion minded patrons enjoyed shopping, fashion and music with 40 + exhibitors showcasing their wares
This event offered great exposure for our brands. Best of all, total cost for Moet Hennessy was ZERO
PM Durell G. James

3. Dangerous Curves Ahead Event Additional Photos
PM Durell G. James