1. Greatest Movie Ever Sold
DISCUSSION/LOG

2. 1. The tagline for the movie is: “He’s not selling out, he’s buying in
1. The tagline for the movie is: “He’s not selling out, he’s buying in.” What’s the difference? Is there one? Explain with examples from the documentary as well as your own, other viewing experiences.
2. Consider one of the films we’ve watched so far; what could have been a relevant, creative product placement? At what point in the film could it have appeared?
Cinema Paradiso
Apollo 13
Rear Window
Moonrise Kingdom
The Cove
Maybe there is a particular clip we viewed in our technique unit that you remember-how could it support a product placement?
DISCUSS

3. LOG RESPONSE-select one
1. In a 1999 Christian Science Monitor article author Shinan Govani defends product placement, noting the following reasons/justifications for including them. Choose ONE of those justifications and either agree or disagree with it. You can use examples featured in the documentary OR examples that come from your own personal movie-viewing experiences.
“While product placements have undoubtedly become more frequent in recent years, it simply reflects the spiraling costs of making a movie today.”
“First, these products give movies an indelible imprint of realism. In real life, we eat, drink, wear, and drive brand-name products.”
“Characters become more three-dimensional when shown with products. They give the character a personality and/or history.” (James Bond with Rolex/BMW: refined spy who wants the best)
2. Kalle Lasn, cofounder of the anticommercialism organization Adbusters and the editor-in-chief of Adbusters magazine, said: "Product placement is a kind of commercial virus that is infecting our culture, and I think it has many hidden and unforeseen repercussions that people are not aware of," including having effects on "the narratives and story lines and the deepest, most emotional, most artistic stories of our culture ... that is a kind of pollution of the very stories of which we live by." Agree or disagree with that statement and be sure to include material from the documentary to support your opinion.
LOG RESPONSE-select one