1. Blogging and the eCommunication Paradigms 10 principles of the new media scenario BlogTalk Vienna, 2003 jose luis orihuela

2. Parable of the copyist

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15. And now... The beer will be...?

16. e-Communication 10 thesis about the changing nature of media in the age of blogging

17. 1. from audience to: user

18. Blogging, Self media, Nanopublishing or Thin Media are the new names for the strategy of those users who decide to become even more active and start low profile media activities

19. 2. from media to: content

20. Nich-blogging and Expert Blogs are the natural expansion of traditional media experts columnism, with the advantage of freedom from agendas different from one's own in relations with themes and frequency

21. 3. from monomedia to: multimedia

22. When skills related to content and to presentation are required from the same, then: the sucess of templates, wonderful designed blogs without content, great content and very poor design and some gems of content and design becoming sooner or later blogs of cult

23. 4. from periodicity to: real time

24. What we lost in the road from periodicity to real time is reflextion. What we gain is dynamism and conversation styles. What we can learn from the blogosphere is post updating and post correction

25. 5. from scarcity to: abundance

26. Content syndication, news aggregators, news readers, popularity rankings, recommended reading, "most linked" directories, neighborhoods, rings, thematic and geographic blogospheres, blogtracking and blogrolling, are just a few of the tools developed by the blogging community to manage the caos of abundance

27. 6. from editor-mediated to: non mediated

28. World wide publishing without editors, but with a close peer review daily process and in most cases open to comments from readers is the nature of web and weblog publishing. As a result of that, the agenda of relevant current affairs goes beyond the established media land and now is share with a wide variety of new sources, most of them not media

29. 7. from distribution to: access

30. Access means seek, search, navigate, surf, decide: an active attitude, a will to connect and communicate, the contrary of the passive reception of media content. "My daily visits" or just the blogroll are expressions of this personal way to seek for content

31. 8. from one way to: interactivity

32. The blogosphere is the strongest representation of the interactive capacities of the new eCommunication scenario because it is community and conversation

33. 9. from linear to: hypertext

34. The pathways of the info- spaces are built on links. Creating and activating links on websites and blogs could be the new name of alfabetization. Reading and writing by linking is the most strategic skill bloggers are achieving

35. 10. from data to: knowledge

36. Even when it is highly self- referential, the blogosphere is a global meritocratic community, with its own hierarchies, rankings and codes, performing a multilateral transnational conversation, generating a sort of peer reviewed content, widely and speedly disseminated and thus becoming one of the most important knowledege factory nowadays

37. Thanks! jlorihuela@yahoo.com orihuela.blogspot.com