1. Affiliate Brand Guidelines
Affiliate Window

2. The Vodafone Logo
Always use the logo (icon & word mark as below), and not the icon alone.
Please observe the clear space rule of ¼ width of the icon around the logo at all times.
On lighter backgrounds please use the Vodafone logo with Vodafone written in red, on darker backgrounds, use the version with it written in white:

3. The Vodafone Logo
If you are short of space you can use the Horizontal logo (also available with white ‘Vodafone’ when using on a dark background):
Please don’t:
change the icon and word mark lockup.
re-size elements in the logo
rotate the logo
change the colour of the logo.

4. The Vodafone Logo
On backgrounds other than white, black, grey or red the Vodafone logo should always appear within a red box to ensure stand out:

5. The Vodafone Logo Logo Sizing:
The Vodafone icon width (centred vertically) should be equal to your logo height (see below)
There should be a minimum of ¼ Vodafone icon width of clear space around the Vodafone logo (see below

6. The Vodafone Logo Logo Positioning:
The Vodafone logo should be diagonally opposite the your core brand logo, or in the opposite corner if this isn’t available.
Using the Vodafone logo on Affiliate Banners:
The Vodafone logo should be in the bottom right hand corner.
Customers should never think they are they are on a Vodafone site: the visual style must be that of the affiliate.

7. The Vodafone Logo Finally, we just ask that…
You don’t create Vodafone ‘style’ communications or websites – they will not be approved by brand. You should use your own brand identity – its look and feel, colour palettes, typography and brand voice – in all communications. The consumer should never be led to think they’re buying directly from Vodafone.
‘Power to you’ should never be used in any Vodafone related affiliate branding.
Do not use the Vodafone logo in a favicon or the word ‘Vodafone’ in an affiliate website’s URL
For further brand enquiries please contact: