1. A Vision for Tourism Investment in Saudi Arabia Saudi Summit 2 nd May 2009 1

2. HRH Prince Sultan Bin Salman Bin Abdulaziz Al-Saud President & Chairman of the Board, Saudi Commission for Tourism & Antiquities (SCTA)

3. Encouraging Factors By 2020, the Saudi economy will be a diversified, prosperous, private-sector driven economy. Extensive Area and Diverse Geographic Regions Strong and Stable Economy Coastal Regions – Red Sea and Arabian Gulf Purchasing Power Size and Diversity of Population Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 1

4. 2008 Saudi Tourism Indicators Total No. of visitors 47Mn Tourism Revenue (receipts) SR 40 Billion Tourism Share / GDP- Excluding Oil (%6.9) Tourism capital investment SR 16Bn Total Tourism employment 1,114,070 Direct 445,628 Indirect (1.5) 668,442 Source: MAS, SAMA, WTTC Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 2

5. 2008 Saudi Tourism Landscape 24 Domestic and 4 International Airports 1503 Travel Agents 60 Tour Operators 1148 Hotels (117,096 Hotels Rooms) 4231 Furnished Apartments 7902 Cultural Heritage Sites 445 MICE Venues 92,500 Events 477 Shopping Malls 5 Seaports, 1.5M Passengers 65 Museums Source: MAS Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 3

6. 2020 Tourism Investment Vision To facilitate an effective flow of investment to opportunities across Saudi Arabia that enables tourism to develop in an economically, socio- culturally and environmentally sustainable manner, and ensures the long-term viability of the industry. Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 4

7. Saudi Tourism Investment Vision – Specific Goals Increase the scale of private and foreign direct investment Economic diversification Job creation SMEs development Preserve cultural & heritage resources. Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 5

8. SCTA 2020 visitors Targets Visitors Target by 2020 : 88 Million Source:MAS Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 6

9. Present and future Hotels Rooms 117097 197137 254310 Source: MAS Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 7

10. Tourism Capital Investment 2007 – 2020 (SR Bn) SR Bn Source: SAMA, WTTC Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 8

11. Airline Expansion SAUDIA Expanding fleet from 117 to 245 NAS Expanding fleet from 9 to 129 SAMA increasing fleet From 7-9 Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 9

12. Airport Expansion At least SR47.6 billion being invested across KSA airports. 5 major airports under construction 3 Airport cities :Jeddah,Riyadh & Damam. Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 1010

13. SCTA Facilitation Role Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 1

14. Investor Support 10 Provincial Tourism Investment Services Centres Tourism Information & Research Centre (MAS) Financing Projects: Financing SMEs set up tourism fund (planned) Facilitating and supporting the establishing of tourism corporations by private sector, e.g. ( Al Ola company) Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 1212

15. Major Tourism Investments Projects Promising Tourism destinations Al Gemh Park Thahban Wa Al Berek Hart RahatFursan IslandAl ThumamahWadi Lajab Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 1313

16. Al-Uqair Tourism Destination Eastern Province Mixed use development. Top quality beaches, historical structures, and abundant wildlife. Land area :100 million m² Estimated development Cost: SR40Bn Public- Private Partnership. Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 1414

17. Mixed use development: rock garden, archaeological area, farms, museum… Land area: 10 Sq Km Estimated development Cost: SR10Bn Souk Okaz Cultural Destination Al Taif Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 1515

18. Heritage Hotels Develop a high quality, commercially viable and internationally recognized heritage hospitality brand for the KSA, utilizing its unique heritage assets. Convert more than 12 historical building owned by the government into heritage hotels. Already received numbers of Expression of Interests from investors. Forming a PPP heritage hotels Corporation Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 1616

19. Strong economic, political and social foundations for growth of tourism. Established and growing tourism facilities. Increasing industry professionalism, standards and capability. Wide range of investor support mechanisms. Encouraging Factors Saudi Tourism Indicators Saudi Tourism Landscape 2020 Tourism Investment Vision Airlines expansion Airports expansion SCTA Facilitation Role Major Tourism investment Projects Conclusions 1717

20. Thank You