1. Focus Groups [Mini Groups]
Recruiting & Planning

2. Pre-planning checklist
Recruiting
Over-recruit (3 for every 1)
Get contact information
Call/ the night before
Re-confirm location

3. Pre-planning checklist
Location
Reserve-able
Public access locations
Easy to find
Comfortable for the number of people expected
Temperature controlled

4. Pre-planning checklist
Equipment
Have all needed equipment on location
Spare batteries
Keep “extras” of everything
Name tags??
Arrange the room so equipment does not present a distraction

5. Pre-planning checklist
Supplemental tools
Sample ads?
Easel or board?
Index Cards?
Product/competitive ads?
Pictures/product samples?
Other tools