1. Module 1 General Company Knowledge
Grote 101
Module 1
General Company Knowledge

2. Company History Complete summary history since 1901
From American Chemical Company to the move in 1960 to the current Grote Industries
Four Generations of leadership
Our tradition is long and strong

3. Grote Firsts
Our leadership through technology has been a single theme throughout our entire company history
All the way from the early 1920’s to 2011
We will continue a track record of firsts in our industry and new markets going forward

4. Grote Awards and Achievements
Quality
Shipping
Innovation
Supplier Excellence

5. Grote Capabilities Facilities Manufacturing capabilities
Product support capabilities
Customer support capabilities

6. Grote Products
Multiple product categories for many market segments and channels
Over 16 different product categories

7. The Grote Customer Base
OEM
Semi-Tractors
Semi Trailers and Body Builders
Pass Car
Agriculture
Many others
Aftermarket
Heavy Duty
Traditional/Retail
OES

8. Facilities
Six Global facilities
U.S.
Canada
Mexico
Europe
China

9. Grote Market Channels OEM Heavy Duty Traditional/Retail Independent
Owned distribution
OES
Traditional/Retail
3 or 4 step
Retail

10. Lighting and Lamp History
How incandescent lamps work
First Electric Incandescent lamp
State of the art lighting
Milestones in Lighting
The development of LED lighting

11. Creating Customer Loyalty
The Grote Experience
Creating Customer Loyalty

12. It’s more than just a customer visit
The Grote Experience
It’s more than just a customer visit

13. The Grote Experience
It is your opportunity to tie additional focused training into your business and fleet customer base. This will establish an unbreakable loyalty and trust between you and our combined fleet customers.

14. First Step – Planning Your Targets
Consult your Grote Representative

15. Give yourself the ability to leverage the training and trip
Get the Best Value
Pick the right people
Pick the right customer
Give yourself the ability to leverage the training and trip

16. Customer Visit Package
Plant Tour
Reds Experience
Friendship Experience
Trap shooting range
Friendship Hunting Experience
Friendship Customer Conference Center
Pool, Corn Hole, much more

17. Plant Tour New logistical layout Appointed tour leaders
Short and long versions available
Highlights new LEAN initiative

18. Reds Experience

19. Friendship Hunting Experience
Deer
Turkey

20. Friendship General Experience

21. We Make Planning Easy
Use PDF generated form

22. FMVSS 108 Trailer minimum specifications Truck minimum specifications
Positioning of lights
Opt out options
PC vs. P2

23. Quick Reference Information Basic Part Numbering Knowledge
The first two numbers
The middle two
The last number
The Dash “-”
(-1, -3, -4, .-5)
OE part numbering system

24. Additional Resources Lighting your way through darkness
LED Channel Strategy
Total Package
Technical Reference guide
Performance, Style, Value

25. Thank-you for your valued time
Sales 101 Module 1 - End
General Company Knowledge
Please consult your Grote Technical Specialist if you have any additional questions
Thank-you for your valued time