1. PRINCIPLES OF DESIGN

2. EMPHASIS Used to create dominance and focus
Artists can emphasize color, value, shape, etc. to achieve dominance.
Various kinds of contrast can emphasize a center of interest.

5. MOVEMENT Directs viewers along lines, edges, shapes, and colors
Moves the eye easily on paths of equal value
Visual movement usually to a focal area.

8. RHYTHM Repetition of visual movement: colors, shapes, or lines
Variety is essential to keep the rhythm exciting and active.
Movement and Rhythm work together to create the visual equivalent of a musical beat.

11. CONTRAST
Refers to differences in values, colors, textures, shapes, etc.
Adds visual excitement and interest
If all the art elements are the same, it is monotonous.

14. BALANCE Refers to the distribution of visual “weight”
It is the visual equilibrium of the elements of design.

17. PATTERN Planned or random repetition
Similar repeated motifs lead to pattern.
Increases visual excitement

20. UNITY Unity is one of the most important aspects of well-designed art.
Unity makes the art work feel complete and finished.