1. OTT Is About Convenience, Both From A Time & Place Perspective
Flexibility on when and where they watch is important for OTT viewers
Important to me when watching TV programs
% Agree & index vs. Adults
110
150
Index vs. A18+ Pop
103
115
Index vs. A18+ Pop
VAB: YOU DOWN WITH OTT?
Source: Gfk MRI 2016 Doublebase: Definitions – Connected Device Owner (Television Sets Most Recent Purchase-Features Smart TV/Internet Connectable or Internet Video Devices for TV Household Owns Any or All Household Owns Video Game Systems); Streamers Definition (Watch TV through a TV network’s app or through another online streaming TV service.)