1. Persuasion Is All Around You!
“Can You Hear Me Now?”

2. What is persuasion? A means of convincing people:
to buy a certain product
to believe something or act in a certain way
to agree with a point of view

3. Common persuasive techniques often used in advertising
Repetition
Rhetorical Questions
Appeals to Reason
Appeals to Emotion
Appeals to Authority
Purpose?

4. Repetition: consists of saying something repeatedly for effect
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead

5. Rhetorical Questions
Questions with obvious answers that are asked for effect.
“Who knows?”
“Are you stupid?”
“Did you hear me?”
“Ok?”
“Why not?”

6. Appeals to Reason
Invite the audience to draw logical conclusions from the evidence the writer has presented.
“We are the only company who will roll over and save your unused phone minutes each month.”
“Stand firm, parents. If you say ‘no’ at first and then give in later, you are only teaching your children to beg whine and pester you.”

7. Appeal to Emotions
Attempt to persuade readers by triggering their feelings about a subject.

8. Appeals to Authority
References to expert opinions “Four out of five dentists recommend sugarless gum for their patients who chew gum”

9. Quick review Repetition Rhetorical Questions Appeals to Reason
Appeals to Emotion
Appeals to Authority

10. Audience Awareness Advertisers know how to target their audiences
use appropriate persuasive technique

11. Who’s the audience?

12. Audience?

13. Audience?
Purpose?
Persuasive technique?

14. Audience?
Purpose?
Persuasive technique?

15. Audience?
Purpose?

16. Audience?
Purpose?

17. Audience?
Purpose?
Persuasive technique?

18. Audience?
Persuasive technique?

19. Reflection
“Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.

20. Jennifer Bernhard Literacy Specialist Clark County Schools Jennifer
Jennifer Bernhard Literacy Specialist Clark County Schools