1. The World of Lodging
Ch. 10 HS

2. Types of Lodging Businesses
Section 1
Types of Lodging Businesses

3. Full-Service Hotel Is large and provides any services
Distinguishing features are its architecture and level of service
Usually two or more stories high
Concierge – is a hotel staff member who helps guests make arrangements, and advises guests on what to do and see in the area of the hotel
Five sub-categories of full-service hotels:
Convention, luxury, resort, extended-stay and condominium

4. Five sub-categories of full-service hotels
Convention Hotel – designed to provide for the special needs of conventions and trade shows
Convention – large meeting, usually sponsored by a group of its members
Trade show – an exhibit during which people who have goods and services to sell show their goods and services
Exhibit Hall – the space where a trade show is held
Convention Center – a large building designed specifically to hold large meetings, conventions, and trade shows
Luxury Hotel – provides the highest level of amenities, service, room furnishings, public spaces, and technology
Resort Hotel – caters to the vacationer or leisure traveler
Resort – a place that provides entertainment, recreation, and relaxation for vacationers

5. Five sub-categories of full-service hotels
Extended-Stay Hotels – for people who need lodging for five or more days
Three types:
Extended-stay
All-suite
Residential
Suite – a hotel accommodation that consists of more than one room
Usually two hotel rooms joined together
Sometimes includes kitchen facilities
Condominium Hotels – are multiple room apartments with kitchens
Time-share Ownership – owner owns the rights to use the unite for a specific time of the year

6. Limited service properties
Limited-Service Property – smaller, provides fewer services, and is less expensive than a full-service hotel
Motels – first-limited service hotels
Is one or two stories high, with no interior corridors and no elevators
Continental Breakfast – consists of breakfast foods that do not need to be cooked
Inn – a smaller hotel, but larger than a motel
Two categories – limited-service hotels and budget hotels
Limited-Service Hotels – offer a medium level of service and a midrange price
Typically three or four stories tall, has the word inn as part of its name, and offer more services than a motel but fewer than a hotel
Do not have a restaurant or bellman services
Budget Hotels – have the lowest rates and the least service
Also called economy hotels, budget motels, or economy motels
Goal – to focus on offering a comfortable, clean place to sleep at the lowest rate
Microtel – offer rooms with 30% less space ad have built-in furniture

7. Specialty accommodations
Specialty Accommodations – includes a variety of accommodations that are not hotels, motels, or institutional housing
Five categories of Specialty Accommodations
Conference centers
Lodges
Bed-and-Breakfast operations
Hotels
Campgrounds

8. Five categories of Specialty Accommodations
Conference Centers – a lodging facility where 60% or more of the total occupancy is generated by conferences
Usually offer a complete package of sleeping rooms, meeting rooms, and meals
Lodges – provide rooms and housekeeping for those guests who want to participate in a recreational activity
Bed-and-Breakfast Operations – a private home offering one to five guest rooms
Are for guests looking for personal service and charming locations
Include a home-cooked breakfast and an opportunity to meet the host family and the other guests
Large B&Bs are sometimes called Inns

9. Five categories of Specialty Accommodations
Hostels – an inexpensive place to stay where sleeping rooms, bathrooms, and kitchen facilities are shared
No linens, toilet articles or housekeeping services are provided
Campgrounds – are places to pitch a tent or park an RV with limited bathroom facilities
Can be basic, cold water and outhouse, or luxurious, hot showers and modern plumbing
Located in natural areas where people go to hike and enjoy the scenery
Institutional Housing – provided for people who live in institutions
Include schools, universities, hospitals, prisons, and the military
Dormitory – is a large sleeping room filled with bed for many guests
Senior Housing – provides places to live for people over 55
More like a resort; can rent or buy in a complex
Includes more standard facilities and conveniences

10. Section 2
Location

11. Five Main Locations
Center City
Suburban
Highway
Airport
Resort

12. Five Main Locations Center City Suburban Highway Airport Resort
Downtown property
Near large office buildings and retail stores
Close to city’s entertainment services
Suburban
Full-service, Limited-service, and specialty accommodations can be found in the suburbs
Highway
Most accommodations along the high-ways are limited service hotels and budget hotels
Airport
Full-service, Limited-service, and specialty accommodations can be found in or near airports
Resort
Full-service, Limited-service, and specialty accommodations can be found in all resorts
Locations are very popular places to visit

13. Section 3
Ownership & location

14. Hotel chains
Chains – multiple-businesses that have the same brand name and the same ownership
Main advantages are brand name and the ability to save money by purchasing supplies in large quanitites
Develop customer loyalty through frequent guest programs

15. Hotel management Hotel Management – the day-to-day running of a hotel
Also called Hotel Operation

16. Affiliation, size & Price, and room rates
Section 4
Affiliation, size & Price, and room rates

17. affiliation
Referral System – a group of independent hotels that creates a central office for reservations and marketing
Also knows as Affiliation Group or a Consortium

18. Size & Price A small property has 1 to 50 rooms
A midsize property has 51 to 200 rooms
A large property has 201 or more rooms
Three price categories:
Premier
Moderate
Budget
The categories indicate the level of service

19. Room Rates
Rack Rate – is the official rate for one night’s lodging property
Room Rate – is the price actually charged for a guest for one night’s lodging
Rates must be competitive with rates of similar hotels
Offer special rates in specific situations and for specific types of guests

20. Section 5
Lodging Market

21. Market Segments Business – consists of people traveling for business
Must have access to mailing services, copy machines, and fax machines
Sleeping room must include desk and chair, phone at desk, and internet access
Conventions and Meetings – consists of people traveling to a specific convention or meeting
Can be for a business, or professional and social organizations
Leisure – consists of people traveling on vacation or for personal reasons
Budget – consists of people looking for the cheapest accommodations
Long-Stay – consists of people who need accommodations for five or more days
Special – includes groups who have made special arrangements with the lodging business for low rates
Guest Mix – the percentage of each segment that is staying at a lodging property

22. Section 6
Functions in lodging

23. Foodservice and concepts
Meal Plan – a room rate that includes meals
Four Types of Meals Plans:
Full American – three meals
Modified American – two meals
Continental – continental breakfast
European – no meals
Lodging Concept – the whole idea of the lodging property or chain
Includes the theme, target market, décor, ambiance, and level of service