1. How to create a member communications strategy

2. Topics Member Database Implementing new promotions Customer Loyalty
Your Staff

3. Member Database Do you have the correct data?
Why it’s important to have the right information?
When was the last time you analysed your data?

4. Continually update and grow your database:
Growing your database
Continually update and grow your database:
Procedures in place for staff
It’s the little things…….
Right information in your members system
Signing members up at the machine
iPads
Simply getting your reception staff to confirm member details when they call the Club.

5. Promotions Using promotions to collect member data SMS Focus Groups
Targeted promotions
Survey’s
Exclusive deals
Dinners
Digital vs Traditional

6. Implementing new promotions
Now you have the right information, now its time to use it to build your promotion
Make a plan – Procedure
Marketing your promotion
Data Analyse - before and after

7. Customer Loyalty
Now you have the members how are you going to keep them?
Why your Club?
The key Points
Is your food and beverage consistent and reasonable priced?
What’s your customer experience like?

8. Getting the right loyalty program
Does it keep them coming back?
Is it the benefits?
Is it tailored for all level gamers i.e. not just your top players
Constantly reviewing your program – adding and removing
Secret shoppers
Research

9. The most important part is…..
Your Staff

10. Make sure staff have………
Information
Training
Listen
Reward

11. The Recipe to success….
Current solid database of members
Analyse your Data
Implementing the right promotion the right way
Marketing – Social, digital, print, in-house
The right loyalty program
And your biggest asset ……. Your staff

12. Sam.Kearney @talenttrain.com.au
Thank you
Sam Kearney
Gaming Consultant
Talent train