1. Bringing our message to schools
It Can Wait
Bringing our message to schools
Fall 2013
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2. Let’s kick this off with a few questions:
My name is
Please raise your hand if the following apply to you:
I sometimes text while I’m driving
I sometimes look at my phone at a red light
I sometimes see my parents text and drive
I expect a response to a text within 5 minutes
The purpose of this slide is to engage with the class and to build them up to the importance of the issue/dangers of texting and driving
Another option: show each question on a separate slide for impact/build.
Wait for a few seconds between each question and encourage kids to look around the room to see who else’s hands are up.
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

3. 43% of teens text while driving
You’re not alone:
My name is
Texting and driving is a common behavior
43% of teens text while driving
73% of teens look at their phones at a red light
77% see their parents text and drive
89% expect a response to a text within 5 minutes
VO: As you can see, you’re not alone; I know that I’ve previously been guilty of texting and driving. Almost half of teenagers text while driving, and almost three quarters look at their phone at a red light. And adults aren’t helping matters, as they are setting a bad example for you. At the root of these behaviors is the fact that we live in a time in which we expect immediate responses, due to the advances in technology.
(bring yourself back down to earth to seem less preachy and more relatable)
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

4. But texting and driving is extremely dangerous
My name is
100,000 deaths per year are caused by texting and driving
Texting and driving makes you at least 2x as likely to be in an accident
VO: Texting and driving is extremely dangerous, and hurts people like you and me everyday.
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

5. Putting texting and driving in context:
Taking your eyes off the road for 5 seconds, the average amount of time it takes to send a text, driving 55 MPH, is the equivalent of driving a football field’s length blind
When texting and
driving, you are
more than
11 times more
likely to miss
a flashing light
VO: Have you ever tried to sprint across a football field? It’s far, and its hard to do. Now imagine driving that far, blind: that’s what texting and driving can do to you.
And while texting at a stopped red light seems safe, it is distracting and makes you much more likely to miss the light changing, which is also extremely dangerous.
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

6. Let’s see how texting impairs your abilities in real life:
My name is
Instructions: try to balance three balloons while sending a text.
VO: The purpose of this activity is to see how much texting impairs your ability to function. While these tasks may seem silly, they require much less cognitive energy than driving does, so imagine how much more texting impairs your ability to drive.
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

7. Let’s see how texting impairs your abilities in real life:
My name is
Instructions: try to navigate this obstacle course while texting.
VO: The purpose of this activity is to see how much texting impairs your ability to function. While these tasks may seem silly, they require much less cognitive energy than driving does, so imagine how much more texting impairs your ability to drive.
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

8. So why do teens still text and drive?
“I need to tell my friends that I’m running late”
“I need to look at the directions”
“I’m at a red light, so it’s fine”
VO: There are all sorts of reasons that kids – and adults – text and drive, and these are just a few of them. I used to make excuses to text and drive because [insert one of your own reasons]. What are some others you can think of? (ask kids for theirs suggestions)
“I can multitask and see the road and my phone”
“It only takes a second to respond”
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

9. Take action! My name is Take the pledge at: http://itcanwait.com
Tell your friends
VO: We need to you to three simple things. First and foremost: take the pledge, and don’t text and drive. It’s simple to do [if you have an iPad or computer, have the pledge loaded so that kids can take it. OR have a large piece of paper that kids can sign[. We need you to tell your friends to take the pledge too. We cant change behaviors without your help, and spreading the word. And of course, we need you to follow through on your pledge. The only way we can make the roads safer is by changing behaviors.
Don’t text and drive
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

10. Thanks for listening, and remember: It Can Wait!
© 2013 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.