1. LONDON THE VANGUARD SUMMARY
MAP & INFO LINK
This site targets those affluent commuters travelling to and from Oxfordshire, Buckinghamshire and Central London areas.
The A40 represents a main arterial route for the millions of affluent shoppers and residents pouring into and out of the high-end retail districts of West London.
Our Vanguard site is located on the London side of the Hanger Lane Gyratory on the A40 Western Avenue
LONDON THE VANGUARD SUMMARY
IMPACTS*
2,400,356
FORMAT
Mega 6 Portrait
SIZE
2 x 7.5m (h) x 5m (w) (37.5 m²)
LOOP LENGTH
6 x 10 seconds
NETWORK
N/A
ROUTE ID /
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*Per fortnight, Route 2016

2. Defined as one of London's most important arterial routes.
THE VANGUARD
AUDIENCE INSIGHTS M F Ab
Abc1
15-24
25-34
35-44
45-54
55+
61%
39%
30%
55%
13%
22%
19%
23%
24%
ACORN GROUP PROFILES
City Sophisticates
Index 295 vs UK Average
Lavish Lifestyles
Index 253 vs UK Average
Career Climbers
Index 280 vs UK Average
FAST FACTS
Defined as one of London's most important arterial routes.
The 3 mile stretch takes an average of 26 mins to negotiate in peak hours
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