1. EFAA’s Centennial Anniversary
Celebrating 100 years of Service

2. Thank you, Volunteers!
For 100 years, VOLUNTEERS, have made EFAA’s work possible
Until the 1980s EFAA was 99% volunteers
Today, 719 volunteers contribute 22,233 hours = 10.7 FTE
You empower families and strengthen our community

3. 100 Year Campaign

4. Vision
To leverage the Centennial Anniversary to incite, inspire, and engage the community in EFAA’s mission.

5. How will we accomplish our goals?
Marketing campaign
Endowment campaign
$1,000,000 GOAL

6. Marketing Push—Big Picture
Linking the cause with ways to give.
TELLING EFAA’S STORY
Website & timeline
Videos
Earned media (public relations)
Public visibility marketing
Coffee sleeves
Door mats
EFAA Day
Advertising
Radio, bus boards, print, social
DONATION CHANNELS
Expanded direct mail
Employee giving campaign
Individual fundraising campaigns

7. Website
100 year home page design
100 year tab
Interactive timeline

8. 100-Year Videos Stories from donors, staff, participants
Visual story of impact and longevity
One long version & multiple shorts
Corporate Partner Breakfast
Social media
EFAA website
Outreach
Celebration

9. Public Visibility Marketing
Coffee sleeves
5K distributed in each March and Nov/Dec
Local coffee shop partners
Welcome mats
You’ve been welcomed/100 ways to be a neighbor
Peer to peer/share passion for EFAA
Collect visual stories, share publicly to inspire more
Launch at CPB in March, run through summer, share in Sept
EFAA Day
Declaration: EFAA’s 100-years of community impact
Boulder County, City of Boulder, other cities
Publicity and validity

10. Earned Media/Public Relations
100-year focus
Anniversary announcement
EFAA Day
16th Street opening
Timely opportunities, include 100-year message
Raise awareness of family homelessness
Strategic education
Family Resource Center
JUMP, other program success
Impact of changes in federal safety net

11. Advertising Theme: 100 years a neighbor, and 100 more
CTA: Be a neighbor – engage with EFAA
Media:
Public radio underwriting (CPR/KGNU)
Bus boards
Print (Daily Camera)
Facebook

12. Marketing Push—Timeline

13. THANK YOU!