1. Visual content

2. Creating digital content

3. “We talked earlier about SMILE being about engagement and fun as well as collaboration so let’s have a quick at how you encouraged colleagues to get involved with All Employee Jam.” Run first 60 seconds of

14. Harnessing User Generated Content on a Global Scale
Wisdom of the Crowd:
Harnessing User Generated Content on a Global Scale
Good morning everyone. My name is Jenny Varley and I head up the Global Content and Employee Digital Platforms team at HSBC.
I’m also joined today by a member of my team, Senior Producer Dee Gosney.
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We are going to tell you the story of how we made the impossible possible.
It’s a story about championing digital innovation against all odds.
And it’s the story of blood, sweat, tears and the stubborn determination of a very small group of communicators at HSBC.