1. Toyota Model IBC
July 2 – July 28, 2015

2. Toyota Model IBC Key Takeaways
Shoppers spend more time researching content during their visit; Avg. +3% more time spent per visit
Shoppers are more likely to return to KBB during their shopping process; consuming more Toyota content
Shoppers more likely to engage with Toyota advertising; Avg. +222% increase in Ad performance
Increased engagement on newly redesigned model page; +99% more clicks on partner links

3. Immersive Experience Influences Toyota Shopper’s Behavior
8,937 Total Visits
28.0 Page Views per Visit % vs. Control
17.9 Time Spent per Visit (min) % vs. Control
1.09 Repeat Visitation % vs. Control
Source: KBB Omniture
Date: July 2, – July 28, 2015

4. “Learn More About Camry”
Messaging Resonates Well With Shoppers Driving Astronomical Click Rates
“Learn More About Camry”
CTR 1.14%
+564% vs. Control
MREC
CTR 0.83%
+183% vs. Control
Decision Driver
CTR 0.08%
-2% vs. Control
Shopping Tool Module
CTR 2.89%
+177% vs. Control
Source: DoubleClick
Date: July 2, – July 28, 2015

5. Increases Shoppers Engagement with Toyota Content
11,867 Total Partner Link Clicks 
1.37 Clicks per Page View
+98.4% vs. Control 
Scroll Down Page
Source: KBB Omniture
Date: July 2, – July 28, 2015

6. 25.6 Page Views per Visit -1.1% vs. Control
Shoppers Spend More Time & Are More Likely to Return to KBB During Their Shopping Process
13,871 Total Visits
25.6 Page Views per Visit % vs. Control
16.4 Time Spent per Visit (min) % vs. Control
1.09 Repeat Visitation % vs. Control
Source: KBB Omniture
Date: July 2, – July 28, 2015

7. Redesign Influenced Shoppers Likelihood to Engage With Toyota Ads
“Learn More About Camry”
CTR 0.95%
+487% vs. Control
MREC
CTR 0.54%
+106% vs. Control
Decision Driver
CTR 0.12%
+103% vs. Control
Shopping Tool Module
CTR 2.14%
+156% vs. Control
Source: DoubleClick
Date: July 2, – July 28, 2015

8. 16,306 Total Partner Link Clicks 1.29 Clicks per Page View
Also Influences Shoppers Behavior to Engaged More Frequently with Content
16,306 Total Partner Link Clicks 
1.29 Clicks per Page View
+100.3% vs. Control 
Scroll Down Page
Source: KBB Omniture
Date: July 2, – July 28, 2015