1. Rhetoric
Rhetoric: Using language to persuade.

2. Three Parts of Rhetoric
Audience Tone Purpose

3. Rhetorical Triangle
Rhetorical Triangle
Audience
Writer
Context

4. Rhetorical Appeals
Rhetorical Triangle
Pathos
Ethos
Logos

5. The Writer: Ethos
Ethos (Ethical Appeals): Writer credibility that draws on the audience’s sense of right/wrong and good/bad – trust.

6. The Audience: Pathos
Pathos (Emotional Appeal): Appeals to audience’s emotions.

7. The Context: Logos
Logos (Logical Appeal): Well-constructed argument using logic.

8. Parts of Argument Claim Evidence Enabling Assumption
Differing Views (Addressing Opposition)
Qualifiers