1. Ethical issues in Marketing Management
PGDM-Session 6

2. Ethics in marketing is the function and process of marketing keeping to the standard norms of it and achieving the ends through means.

3. Common unethical Practices in Marketing
Misrepresenting one’s own company in sales dealing
Discriminating buyers on basis of age, sex, country of origin, caste, etc
Disclosing Premature offerings
Violating patents and copyrights
Using confidential information for any benefit
Question mark on Product safety

4. Common unethical Practices in Marketing
Duplication of original brands
Unauthorized manufacturing of hazardous products
Artificial scarcity
Deceptive advertisement

5. Advertising
Deceptive Advertising: Gives false information or misleads consumers about the benefits of the brand.

6. Common deceptive Practices in Advertising
False and misleading presentation of facts
Deliberate omitting of required information
Implying a benefit that hardly exist
Exaggerated claims
Using unnecessary technical jargons
Creating Cultural degeneration
Persuasive role models for inappropriate products
Open criticism of competitors

7. It increases consumption which is not a blessing
Advertising Critics
It is wasteful
It increases consumption which is not a blessing
It increases monopoly power
Creation of consumer desires

8. ETHICS IN PRICING Price Discrimination Predatory Prices
Deceptive Pricing
- Low price offer
- Inflated Price

9. ETHICS IN PRICING Price Fixing Horizontal Price fixing
Vertical Price fixing

10. Digital marketing Code of Ethics -OECD
Gather and store information that is pertinent to your business
Collect data directly from your customers, not from other companies or organizations
Tell your customers how you plan to use the data.

11. Thank You