1. Traditional Advertising
What are traditional ways companies advertise?
GRASSROOTS MARKETING: ASPIRE BEVERAGES

2. ASPIRE Beverages
GRASSROOTS MARKETING: ASPIRE BEVERAGES

3. WHAT IS GRASSROOTS MARKETING?
Also known as Guerilla Marketing
Starts from ground up
Targeted advertising
Hope they will spread the word
Use unconventional or nontraditional methods
Example: Community Events instead of Commercials
GRASSROOTS MARKETING: ASPIRE BEVERAGES

4. 3 C’s of Consumer Affinity
Community
Craft
Cause
What connections can we make within our community to develop these 3 C’s?
GRASSROOTS MARKETING: ASPIRE BEVERAGES

5. ASPIRE’s Grassroots Effort
Article Response Questions
In your opinion, is it possible for new products to compete with major brands within an industry? If so, what steps will be most important?
Within your local community what is the consumer’s knowledge of ASPIRE Beverages?
In your opinion, what education/promotion will your class need to do in order to encourage students to purchase ASPIRE Beverages?
GRASSROOTS MARKETING: ASPIRE BEVERAGES

6. Your group will pitch their idea to the class.
ACTIVITY
In groups create a Grassroots Marketing Plan for ASPIRE Beverages within your school/community.
Your group will pitch their idea to the class.
GRASSROOTS MARKETING: ASPIRE BEVERAGES