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Create Your Own Reform Movement with a Public Service Announcement (P

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1 Create Your Own Reform Movement with a Public Service Announcement (P
Create Your Own Reform Movement with a Public Service Announcement (P.S.A.)

2 Temperance & Abolition Societies
Your next assignment will be modeled on the methods of some of the major reform movements of the mid-19th century. These societies were created to bring together like-minded individuals to discuss and encourage change. They used such methods as parades, rallies, posters, political cartoons, slogans and pledges to try to influence people to support their cause.

3 Your Job What is a PSA? Public service announcements (PSA) or public service ads, are 30 or 60-second television or radio messages with the objective of raising awareness, changing public attitudes and behavior towards a social issue. In groups, you and your peers will be responsible for creating a public service announcement (PSA) based on a societal behavior/issue that you feel needs to change, stop, decrease or increase.

4 Examples of a PSA This is a 60-second PSA created at the Guthrie Center by former CSA student Gio Vidanna called “Above the Influence”; This is a 30-second PSA created at the Guthrie Center by former CSA student Grayson Blackburn called “The Greatest Save”;

5 The Goal of a PSA: Raise awareness of an issue that is important to you. Change behavior you see as detrimental to society in some way. Share information. Make a lasting impact. Grab people’s attention. Make people think.

6 Requirements In order for your PSA to be complete, you must have;
- a clear, simple message - a slogan or motto - a least three facts - information about where viewers can get additional information - a connection to a historic reform movement from our unit (i.e. temperance, abolition, etc.)


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