1. Designing effective print materials
Promoting rational drug use in the community

2. Designing effective print materials
Promoting rational drug use in the community

3. Designing effective print materials
Promoting rational drug use in the community

4. Basic principles: Writing and editing text
Use brief, simple, clear, active text
Focus on a few key messages
Repeat/reinforce key messages
Avoid jargon
Review or pretest the content
Write to express, not impress
Designing effective print materials
Promoting rational drug use in the community

5. Different styles of illustrations
Line drawing, shaded drawing, stylised drawing
Designing effective print materials
Promoting rational drug use in the community

6. Designing effective print materials
Promoting rational drug use in the community

7. Basic principles: Layout and design
Use strong headlines and readable typefaces
Use bullets, boxes, numbers
Use simple illustrations
Use colour wisely
Make the most of space
Designing effective print materials
Promoting rational drug use in the community

8. And finally...
test the text, the illustrations and any colours used with users
check the text and illustrations for accuracy with experts
check the material for spelling and grammar (especially the headlines and sub-heads).
Designing effective print materials
Promoting rational drug use in the community

9. Designing effective print materials
Promoting rational drug use in the community

10. Designing effective print materials
Promoting rational drug use in the community