1. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 Copyright © 2010 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED New Sectors & Opportunities Rise of Halal Friendly Travel Fazal Bahardeen CEO, Crescentrating 6 th World Halal Forum Towards a Halal Economy The power of values in global markets Kuala Lumpur Convention Centre, Kuala Lumpur, Malaysia 5 th April 2011

2. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 Focus on how to reach the Muslim Consumer Market Three major trends of the last 12 months.. 1 1

3. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 Mainstream Media covering the Halal Industry and the Muslim Consumer Three major trends of the last 12 months.. 2 2

4. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 Growth of Halal products & Services, beyond the Food and Finance industry Three major trends of the last 12 months.. 3 3

5. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011

6. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 Outbound Travel - Average Annual growth (%) 2000-2009 Source: World Tourism Organization (UNWTO) 2% World Average Americas Europe Asia & Pacific Africa Middle East 1% 2% 5% 6.5% 8%

7. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 Tourism expenditure – Share of Muslim Travelers 2020 ? ~ 3.5% ~ 6% ~ 9% = USD 90 B Source: based World Tourism Organization (UNWTO) and Crescentrating

8. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 25% 37.5% 50% 37%

9. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 Tourism expenditure – Share of Muslim Travelers ~ 12.5% = USD 188 B Source: based World Tourism Organization (UNWTO)and Crescentrating ~ 15% = USD 225 B USD 90 – 225 Billion market segment Scenario 1 Scenario 2

10. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 Unique nature of Muslims: From the day that they can understand, they aspire to travel… Hajj & Umrah Transport terminals Transport terminals Hotels Villas Apartments B&B Camping parks Leisure (Attractions, Shopping, Nature & Adventure) Healthcare (facilities) MICE (venues) Live Events (venues) Business Beyond Hajj and Umrah.. Opens up opportunities in the whole value chain

11. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 Aligning the facilities and services to cater to this growing consumer segment Halal food services Salaath (Prayer) facilities Need to have Good to have Nice to have (Family Friendliness) A community Need Wudu friendly washrooms Ramadhan (fasting) services & facilities Recreation facilities and services No non-Halal activities Environment Friendliness Friendliness to physically challenged

12. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 Copyright © 2009 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED IISTHAL 2009 8 th December 2009 Islamic Tourism and Halal Conscious Travelers Presentation by: Fazal Bahardeen Our effort to facilitate the growth of this market segment

13. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 Travel Portal dedicated to the needs of the Muslim traveler Rating system on the level of Halal friendly facilities + Crescentrating www. crescentrating.com The two Core products

14. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 CRaHFT Model © Non–Halal activities Recreation services & facilities Ramadhan services & facilities Wudu friendly washrooms Salaath (Prayer) facilities/information Halal Food services Environment friendliness / friendliness to physically challenged Halal Friendly -Travel Agents/Travel Operators/Tour packages Other services -Travel Takaful (Insurance), Tour Guides Halal Friendly – Online Travel services and Information providers CrescentRatings Halal Friendly Travel (Reference) Model Transport terminals Transport terminals Leisure (Attractions, Shopping, Nature & Adventure Healthcare (facilities) MICE (venues) Hotels Villas Apartments B&B Camping parks Hajj & Umrah Live Events (venues) Business

15. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 Transport terminals Transport terminals Leisure (Attractions, Shopping, Nature & Adventure Healthcare (facilities) MICE (venues) Hotels Villas Apartments B&B Camping parks Hajj & Umrah Live Events (venues) Business CRaHFT Model © Non–Halal activities Recreation services & facilities Ramadhan services & facilities Wudu friendly washrooms Salaath (Prayer) facilities/information Halal Food services Environment friendliness / friendliness to physically challenged Halal Friendly -Travel Agents/Travel Operators/Tour packages Other services -Travel Takaful (Insurance), Tour Guides Halal Friendly – Online Travel services and Information providers Crescentrating of services and facilities www.crescentrating.com

16. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 Crescentrating A rating standard for travel and tourism facilities and services for its Halal friendliness Launched the Hotel Crescentrating in October 2009 Launched the Hotel Crescentrating in October 2009 Launching Crescentrating for MICE venues, Cruises, Major Shopping Malls, Theme Parks, Airlines and Hospitals during next 12 months Launching Crescentrating for MICE venues, Cruises, Major Shopping Malls, Theme Parks, Airlines and Hospitals during next 12 months Launching Partner program for Travel agents/operators and travel packages rating in 2011 Launching Partner program for Travel agents/operators and travel packages rating in 2011 Video on Crescentrating

17. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 www. crescentrating.com

18. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 Extensive Media coverage on Crescentrating and Halal Friendly Travel

19. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 How Fairmont Singapore has gone Halal Friendly October 2009 – One of the first Hotels in Singapore to join Crescentrating Granted a Crescentrating of 3 They realized the Market potential and wanted to do better Was granted a Crescentrating of 3

20. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 How Fairmont Singapore has gone Halal Friendly Now upgraded to Crescentrating of 5 November 2010 – Converted one of their F&B outlets (Asian Market Café) to serve only Halal Food. Within a couple of months the revenue targets have reached beyond any expectations March 2010 : Allocated a Male and Female prayer area in the Hotel. Introduced Halal menu for 24hr in-room dining Interview with Fairmont

21. KLCC, Kuala Lumpur Presentation by: Fazal Bahardeen Copyright © 2011 CRESCENTRATING PTE LTD. | ALL RIGHTS RESERVED 4 th April 2011 6 th World Halal Forum - 2011 Conclusion Halal Friendly Travel & Hospitality is set to be the next big Halal industry Will be between USD 90 to 225 B market in the near future A huge opportunity for innovation and pioneering At Crescentrating, we are committed to leading & facilitating the development of Halal Friendly Travel and Hospitality services & facilities to benefit the travelers, the service providers, destinations,... www.crescentrating.com