1. Paul Simpson Managing Director Visit Manchester

2. Introduction Marketing Manchester est. 1996
Olympic Bids, Commonwealth Games
Tourist board from 2004
Visit Manchester est. 2008

3. Context 10 local authorities Tourism worth £5.5 billion (STEAM)
9.2 million staying visitors (STEAM)
972k overseas visitors (IPS)
Business tourism worth £573 million (TEAM)

4. Aims and objectives Promotion of GM nationally & internationally
Promotion across a number of sectors (MM)
Visit Manchester – tourism division
Visit Manchester - roles

5. Governance Private company limited by guarantee MM – holding company
Visit Manchester management board
Manchester 'family'

6. Numbers Staff – 53 (14in TIC) - 34% reduction Turnover - £6 million
Core funding (23%), SLA income (15%), Commercial (35%), Project (27%)

7. Stakeholders Manchester Airport NWDA MIDAS AGMA
Integrated Transport Authority

8. Challenges Financial Sustainability Business tourism
Stay at top of game – TIC, vm.com
Business as usual
LA engagement
Pathfinder project

9. Paul Simpson Managing Director Visit Manchester