1. RISERVATA E CONFIDENZIALE
Hibye
The World Around You

2. Problem:

3. Solution
He can see everybody close to him, without the limits of the «contact lists»
He can interact with others through an “Hi request” that is a clear and contextualized «contact request» that limits and manages the unwanted and unnecessary contacts
Personal
Professional
Corporate

4. Online advertising market
In Italy digital advertising market is 2.4$ Billions in 2017 (10% YoY growth)
1,1 B$ of digital advertising market will be generated through mobile in 2021
Global online advertising market counts for 227 B$ in 2017 and should overcome 300 B$ by 2020
47% of Italians use social networks vs 34% global average
References: Statista.com

5. Competitors
Launched in 2014, Shapr is a social network based on proximity.
Funding: 16,5M$ in 3 rounds.
Differences: professional-focus network
Launched in 2014, it is the community that show you what’s happening in your area real-time.
Funding: more than 6M$ in 4 rounds.
Differences: Based on user anonymity
Launched in 2010, it connects people living in the same neighborhood.
Funding: 285 M$ in 6 rounds (last in Dec 17)
Differences: Neighborhood limited
Sources : Crunchbase 2017

6. ADDITIONAL VISIBILITY
Business model
Service
Fee
Approximated Fee
CORPORATE - BASIS
Multiple geo-localized profiles
Basis
XXX / profile /month
PLUS OPTION
Statistics of the users data (Profiles, Interests, Needs)
Custom promotional pages
Premium
XXX / profile/ month
Custom
ADDITIONAL VISIBILITY
Enhancement of the visibility of the Corporate or Personal profiles in the list of the active users
Variable Fee, according to time
XXX / hour / profile

7. Marketing strategy Target market: Teenagers College students
Young Adults
Mode
Channels
Off-line
Sponsorships and presence at events and locations with an high concentration of people
Incentive per Download & Signup
Traditional Advertising & Promoter-driven
On-line
Influencer Marketing
Social media management
Facebook Adv
Digital PR
DEM
Blog
* Understood as % of the budget that creates lead of value. Resources: Case Study Arte&Informatica; AdEspresso

8. Timeline What has been done so far Next timeline (Current plan)
11/2016: Foundation 100k from Founders
03/2017: Seed 206k from 12 new investors
09/2017: Launch of MVP in Italian & English
3/2018: >6000 users
Q2 2018: Release of Hibye 2.0
Q2-Q3 2018: Funding for expansion power-up
H2 2018: Business Suite ready & sales activation

9. Funding Request We are looking for 500k€.
We offer 20% equity (see the table below).
The chart on the right shows you what we need the money for.
Operations

10. Team Pietro Miconi Founder & CEO Michele Celeghini Founder & CTO
Marco Marcianò Sr. Back-end developer
Francesco Saccullo Sr. Front-end developer
Sabrina Ciccolo Corporate advisor
Gian Maria Brega Digital PR & Marketing advisor
Roberta Messuti Influencer marketing
Eleonora Carioti Marketing analyst

11. hibye.it