1. Web Site Privacy: How Much Should We Worry?
By: Aaron Johansen

2. Agenda Summary of Case Main reasons for NO privacy policies
Online Privacy Alliance
Answer Case Questions

3. Summary of Case Volunteer personal information
No control over what sites do with information
“Cookies”
Acxiom Corp.-collected data on 176 million individuals
“Follow more closely than the U.S. Gov.”
Locate good sales prospects or target repeat customers
AIDS
Organizations trying to stop online invasions of privacy

4. Reasons for NO privacy policy
Cost
Revenue Loss
Have to hire auditors or experts
Whole redesign of website

5. Online Privacy Alliance
Notify visitors of data collection practices
Give visitors the choice of opting out of the site collecting personal data
Give visitors access to their own personal data
Assure visitors that their personal data is secure

6. Is Web site privacy a serious problem? Why or why not?
Don’t know what companies will do with our information
Sell information to other companies
“Cookies” - collecting data we don’t know about
Companies make profits on our information

7. Locate good sales prospects Target repeat customers
What are the gains for the Web-based businesses if they collect, use, sell, and disseminate information on their visitors or use it in ways not approved by the visitor?
Profits
Increased revenue
Locate good sales prospects
Target repeat customers

8. Apply an ethical analysis to the issue of Web site visitors’ privacy rights.
Unethical-to sell information without customers consent
Unethical-deny jobs based on web sites visited
Unethical-to use “cookies”
Ethical-to collect data

9. Give visitors access to their own personal data
Should Web sites be allowed to collect information on their visitors that is not voluntarily provided? No
Companies should have to notify visitors of all data collection practices
Give visitors access to their own personal data
See exactly what information has been gathered

10. Visually on all company website
How should Web site privacy be promoted? What role should the Gov. play? What role should private business play? What role should technology play?
Visually on all company website
Gov. - regulate the selling of personal data
Businesses - should always have a privacy policy
Technology - eliminate “cookies”

11. Any Questions