1. Planning and Assessing Entrepreneurial Activity (EA)
Program vs Process
Plan Benefits and Pitfalls
Assessing the Corporate Entrepreneurial Project
Methodologies for Measuring EA
Ingredients for a continuous Entrepreneurial Process

2. Program vs Process Best Approach Benefits Do What they do best
Work to correct deficiencies
“Attack yourself”
Benefits

3. Planning Benefits and Pitfalls
Increase quality of output
Greater competitiveness
Higher profitability
Participative approach
Way of learning
Pitfalls (Table 14.1)

4. Assessing the Corporate Entrepreneurial Project
Screen
10 Components of Business Plan
Table 14.3
Feasibility Criteria
Eleven Questions (pp )
Role of Assessing
Continuous Improvement Effort
Learning Organization

5. Methodologies for Measuring Entrepreneurial Activity
Entrepreneurial Performance Index (EPI) – Table 14.4
Corporate Entrepreneurship Assessment Instrument (CEAI) – Table 14.5

6. Reasons to Measure Benchmark and track entrepreneurial performance
Establish norms and draw industry comparisons
Establish entrepreneurship goals
Develop strategies
Assess variance between entrepreneurial actions and company performance over time

7. Dimensions that Enhance Corporate EA
Appropriate Use of Rewards
Management Support
Resource Availability
Organizational Structure
Risk Taking

8. Ingredients for a Continuous Entrepreneurial Process
Recognize Managers
Conquering Fear
Continuous Improvement
Consistent Incremental Gains
Radical Innovation